Live Streaming Ideas for Small Businesses Affected by COVID-19
Rarely, if ever, has any event caused such widespread global concern the way COVID-19 has. As businesses large and small navigate uncharted territory amidst a public health emergency, many are seeking ways to remain operational despite displaced employees and consumers that are under tighter, social distancing restrictions.
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In an effort to help businesses that have been negatively affected by the coronavirus, Beverly Boy Productions has outlined several live streaming ideas for small businesses to consider as they navigate things like temporary closings, a remote workforce, and extreme limits as to the number and frequency of gatherings between employees and customers alike.
Then and Now
While the United States, and the world even, have not seen any kind of public health threat that was this profound since the Spanish Flu in 1918, comparing the COVID-19 outbreak to the Spanish Flu, apples to apples, is simply not possible.
Things are very different from what they once were, and in many ways, we are very fortunate today as technological advances make it possible to continue small business operations in an otherwise “closed” world.
Whether live video streaming for business is not something you had previously considered, or you have some past experience with business related live stream but you’re not a pro, Team Beverly Boy can help! We look forward to servicing your small business by providing the live stream technology you need to stay up and running despite the struggles that are faced in society as a whole today.
Initiate live streaming for your business to continue sales
A quick phone call will help you better understand how you can initiate live streaming for your business to continue sales, meetings, events, social gatherings, or any other operations that were once very much a part of your day-to-day routines. In addition to the use of live video streaming for business related operations, we also recommend considering live streamed events that will remind your customers that your business is still present and preparing for a time when face-to-face interaction may once again take place.
Even small businesses that have never live streamed before can benefit greatly from the use of professional quality live stream services to keep consumers engaged and aware despite retail store closures and other interruptions in daily operations that have taken place worldwide due to COVID-19.
Live Streaming Ideas for Employee Connection
While employees can very much stay “in the know” via instant messaging software such as Slack or Microsoft Teams, what about that big event that was planned? If your small business had to cancel a calendar full of employee-events, live streaming business activities and events may be the most ideal solution to deliver a similar experience, complete with interactive chat features, to those interested. As you consider remote options to keep business running, live streaming should be one of the many solutions that comes into mind.
Additional remote solutions that can be used to keep employees connected include:
- Live streaming business meetings and the use of video conferencing for smaller, one-on-one meetings between employees. Consider Zoom or similar programs for video-conferencing and a professional live stream production crew for larger events.
- Remote project management tools such as Trello or Basecamp that can be used to keep teams connected and on track with projects large and small, no matter where they are.
- Time trackers and other productivity apps for hourly workers to keep track of time worked versus time on break or otherwise not focused on employer relative tasks.
- Conferences or team meetings can be live streamed. If live streaming business is not an option, consider cancelling until the COVID-19 scare is behind us (keep in mind that could be several weeks or months according to President Trump).
Live Streaming Ideas for Customer Connection
One of the greatest challenges faced by small businesses is related to the scare that comes from being closed for several weeks. Businesses that are already operating online are struggling far less than those that are brick and mortar and currently have closed doors. However, brick and mortar retailers and other small businesses can learn from those that are already accustomed to operation fully, or mostly, online.
We’ve got several live streaming ideas that will help your small business to remain connected with customers despite the social distancing that is taking place worldwide. As many businesses are forced to consider online operations, savvy small business owners will adopt new sales strategies that can help to curb losses and lessen the sting that comes with the word, “COVID-19.”
Consider implementing some of the following live streaming ideas to your small business operations strategy to keep customers connected in a socially disconnected world:
- Live stream sales from your store that only VIP customers are welcomed into or offer a live stream special in which attendees receive discounts for purchases made online via your live stream.
- Live stream communications from your top leaders, such as your CEO or Operations Director, as you deliver messages to consumers regarding your steps to protect them and your business during the COVID-19 outbreak.
- Live stream that upcoming product launch that you intended to take place at a small business conference or similar event.
- Live stream Q&A sessions between customers and your business leaders.
- Live stream behind the scenes looks at how your small business operates. Things may be slow right now, but that may make bringing in the cameras to produce the live stream easier on everyone.
- Provide live stream product demonstrations for consumers.
- Offer customers live streamed training tours that will help consumers better understand your products or services.
- Host a contest or give away via your live stream. Offer incentives to those who attend the event from their remote locations.
Don’t Let COVID-19 Stop Your Small Business
COVID-19 is a household name, but eventually the trajectory of the disease will begin to balance out a bit and business operations will return to normal. For the time being, don’t let COVID-19 stop your small business from achieving at least some of the goals that you had already set for yourself and your brand before coronavirus became such an interruptive element of our society.
Give Beverly Boy Productions a call today to discuss live streaming business opportunities that can help you keep your small business running at partial, or full-capacity despite the outbreak. We can’t wait to assist you with live video streaming for business operations that you would otherwise have put on hold for the next few months. Let’s chat!
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