5 Reasons to Consider a Live Stream Cooking Segment for Your Culinary Business

Consumers are changing their focus and largely shifting the way they think about food. Where cooking shows were once more targeted to housewives and stay-at-home moms, today’s viewers are much more diverse thanks largely to the influx of live stream cooking segments. A live stream cooking segment has the power to dramatically change the way your audience engages with your culinary business or brand.

If you’re not already using live stream video to share your recipes and meal preparation techniques with your audience, check out these top reasons why we think you should!

1. Video Increases Brand Reach

While most consumers are watching 90 minutes or more of digital video each day, what’s most profound is the amount of video that consumers share. Not only is live stream content viewed up to 3 times more than standard video, it’s also shared more frequently too.

Your live stream cooking segment is likely to be shared significantly more than other forms of video or content such as text or images, and this increases your brand reach. In fact, 48% of consumers share live stream videos on social media, often with friends and family.

2. Video Increases Conversions

Specifically, live video can be used to increase consumer recognition of value in a brand, increasing their likelihood of purchasing. Statistically, 48% of consumers have purchased from a business after seeing a video representing the brand.

Producing a live stream cooking segment for your culinary business provides highly shared, conversion focused content with your audience which can greatly increase revenue for your brand.

3. Live Videos Have Higher Engagement

Consumers actually are attracted to the interactive components of live stream and are more likely to engage because of the high level of interaction that takes place.

Producing a live stream cooking segment for your culinary business is like creating a big sign that says “Interact here!” for your brand. The more effort you place on increasing the engagement and interaction, the more valuable the stream will be.

4. Increased Content Consumption

On average, your audience will watch your video content 10 to 20 times longer when it’s a live stream versus traditional videos.

If you’re having trouble getting your message across, or you’re finding that you’re losing your audience too soon – a live stream cooking segment for your culinary business just might be the answer! Keep it interactive, intelligent, and fun — and you almost can’t go wrong!

5. Gather Long-Term Marketing Insights

You may only be thinking about how a live stream cooking segment could potentially help your culinary business in the short-term, but we like to think about long-term investments, too. Fortunately, a live stream cooking segment can assist you in both the short and the long-term.

If you approach your live stream effectively, and with the help of a professional, you can incorporate interactive components into the live stream that allow you to collect unique marketing data from viewers.

After you harvest this important data through your live stream, you can later use it in a variety of different ways to effectively boost future marketing campaigns. 

Get to know your audience, deeply, with the help of a live stream cooking segment!! It’s what’s going to be most beneficial long-term, for your brand!