5 Benefits of Live Streaming for a Cooking Segment
Cooking segments were once viewed on television channels like Food Network and other major broadcast options leaving smaller chefs and restaurants largely out of the game. They couldn’t possibly afford to secure time on these prime time networks. Live streaming for a cooking segment takes a lot of this prime time network expense out of the equation while providing a key opportunity for chefs and restaurant owners to connect with their own audiences and grow their business online.
If you’re thinking about live streaming for a cooking segment but you’re not sure whether the benefits of live stream production are as valuable as those for other forms of broadcasting, think again!
There are tons of benefits associated with live streaming for a cooking segment and business growth is just the beginning!
1. Real-Time Interaction with Your Audience
Live streaming for a cooking segment allows you to interact with your audience in real time. That means, if your audience has a question – you can immediately answer it.
If they have comments or concerns, you can immediately address them. And, the real-time interaction proves your authority and understanding of the subject matter which increases trust among your audience.
2. Audience Interactions can Drive the Show
Want to have some real fun? Live streaming for a cooking segment is the only way that you can let the audience choose how the show plays out.
Instead of planning the entire show, from start to finish, consider letting the audience choose to help out in various ways through interactive opportunities that will allow them to drive the show. They’ll love the engagement!
3. Prove Your Authority in the Culinary Field
Live streaming your cooking segments represents one of several ways that you can prove to your audience that you have authority and a professional skill in the culinary field.
The more you can increase authority, the more likely people will be to trust what you say. They’ll also be likely to share your lives with their own friends or family, increasing reach for your brand.
4. Multiple Tools to Collect Audience Data
If you’re not collecting audience data from your live streams – you’re missing out! There are multiple tools to collect audience data via live streaming for a cooking segment.
Work with a professional production company ahead of time and prepare quizzes, interactive Q&A sessions, and surveys to collect audience data. You’ll be so happy you did!
5. Create a Sense of Urgency & Share with a VIP Crowd
Many chefs have found that live streaming for a cooking segment is a great way to create a sense of urgency among their audience.
Those who attend the live stream get VIP treatment by learning new tips or tricks or otherwise getting insight into something special about your business or brand. The sky’s the limit and you have unlimited opportunities to gain from this.
Ready to hire a production company to help you with live streaming for a cooking segment that you’re working on? Give Beverly Boy Productions a call at 888-462-7808!