Instructional Video Topic Ideas Across 7 Industries

Instructional videos, or tutorials, are the most frequently searched type of content across YouTube and often in Google, too. Just consider the amount of times someone searches for the term “How to.” (it’s 172K times each month) People search for instructions on a wide variety of subjects, and the businesses that have created video content to align with those searches are reaching huge audiences! In this list of instructional video topic ideas, we’re covering 7 major industries and providing a list of instructional video ideas for each to help you brainstorm content for your own business.

Once you’ve decided on the possible list of instructional video topic ideas that you want to create video content around, give Beverly Boy Productions a call. We’ve got decades of experience in producing tutorial videos and can’t wait to help you with your next instructional video series! 

Instructional Video Topic Ideas for Beauty Industry Businesses

As a fashion or beauty industry business owner, your followers are likely looking for tips on everything from how to utilize various beauty products or make specific fashion choices to what products or services to use. There are many instructional video topic ideas that you could incorporate into your marketing in this industry including:

• Videos that teach how to use various beauty tools or products.
• Videos that teach how to take care of hair, nails or makeup.
• Videos that teach how to perform different hairstyles.
• Videos that teach about different beauty techniques.
• Videos that teach skincare or how to overcome skincare challenges.
• Videos that teach how to get into a beauty routine or fashion routine.
• Videos that teach how to feel comfortable in different types of clothing.
• Videos that teach how to find, purchase, or create different types of clothing.
• Videos that teach sewing or tailoring.

Instructional Video Topic Ideas for Fitness & Health Industry Businesses

Whether you’re a health or fitness guru, a healthcare provider, or an ecommerce store owner in the health and fitness industry, producing instructional videos that your audience will love is almost certain to become a day-to-day task for you. Consider the following instructional video topic ideas:

• Videos that teach how to eat right or what to eat in order to reach certain health or fitness goals.
• Videos that teach how to perform various exercises or workouts.
• Videos that teach how to use gym equipment or other fitness equipment or gear.
• Videos that teach how to improve energy or overcome various health challenges.
• Videos that teach about how to deal with various injuries or ailments.
• Videos that teach how to get into a healthy routine.
• Videos that teach how to achieve fitness or health goals.
• Videos that teach how to build strength or endurance.

Instructional Video Topic Ideas for Restaurants & Food Businesses

As a restaurant owner, or a business owner in the food service industry, you’re probably going to have a lot of fans that are looking for recipes and insight into the space. Consider instructional video topic ideas that follow along with building a “Foodie” community that will appreciate your tutorials and the opportunity to be your fans, such as:

• Recipe tutorial videos.
• Videos that teach how to use different cooking equipment and gadgets.
• Videos that teach how to cook different types of cuisine.
• Tutorials on meal prep for various types of illness or health goals.
• Videos that teach about cutlery and how to use it.
• Videos that teach how to make different drinks.
• Videos that teach about different types of appliances and how to use them.
• Videos that teach restaurant techniques or business etiquette. 
• Videos that teach baking or decorating.
• Videos that teach how to create and use different seasonings or marinades.
• Videos that teach training exercises for restaurant owners or food service owners.

Instructional Video Topic Ideas for Music Businesses

If you’re a music instructor or a dance teacher, or if you otherwise operate a business that is in the music industry, you’re likely to have followers that are interested in the entertainment that you can provide. Sharing your skills, and knowledge, of music and the entertainment industry is a great way to build your following even stronger. Consider the following:

• Videos that teach how to write a song or coordinate lyrics.
• Videos that teach how to use musical equipment.
• Videos that teach how to improve musical abilities. 
• Videos that teach individual dance steps or choreography.
• Videos that teach how to repair musical instruments.
• Videos that teach about promotion in the entertainment industry.
• Videos that teach how to excel in the entertainment industry.

Instructional Video Topic Ideas for Web Technology Businesses

As a business owner in the web technology industry, many of your followers will likely be those who share similar roles in web design, development, SEO or similar. You might also have customers that follow you and are interested in learning how to maximize their understanding of various web technologies that apply to their business or brand. Consider creating instructional videos such as:

• Videos that show how to create simple webpages.
• Videos that show how to use images in business.
• Videos that show how to create a landing page.
• Videos that show how to use web technology software.
• Videos that provide SAAS training.
• Videos that help business owners navigate their Shopify or WOOCommerce Platform.
• Videos that help customers learn how to design their own web programs.
• Videos that help business owners to create their own teaching or training courses.

Instructional Video Topic Ideas for Tech Businesses

Technology is around us 24/7. It’s how we spend our days. It’s how we operate our businesses and attend school. It’s what we do for fun. If you’re a technology business owner that’s looking for some ideas to create instructional video topic ideas that you can use to grow your audience or otherwise build a following for your brand, consider the following:

• Device feature videos that show how to use or maximize use of a device.
• Technical instruction videos that show how to use technology that is popular in your business.
• Videos that show how to write code or understand code language.
• Videos that show how to use Google tools in business.
• Videos that show how to maximize use of software.
• Videos that show how to use virtual reality or artificial intelligence in business. 
• Videos that show how to maximize business use of chatbots or other technology.

Instructional Video Topic Ideas for Social Influencer Businesses

As an influencer, you’re constantly posting across a variety of social networks and making your lifestyle stand out to your followers. Chances are you’re frequently posting to YouTube as you vlog about your day-to-day scenarios, family, work ethics, and various other lifestyle type topics. Instructional video topic ideas for influencers can certainly vary greatly, especially if you’re doing this for a hobby or for a full-on business. Consider the following:

• Video content that teaches how to create video content.
• Videos that teach how to maximize followers.
• Videos that teach how to create content for other social media channels.
• Videos that teach how to market yourself online.
• Videos that teach about the equipment you need to vlog or how to use the equipment.
• Videos that teach about the legal aspects of being a social influencer.

As you can see, there are many instructional video topic ideas that you can use and create content for your fans and followers. Keep in mind that your goal, no matter what industry you’re in, should be to teach or train your audience in a fun, engaging, and exciting manner. Ultimately, people might search for “How-to” nearly 200 thousand times a month, but each time someone searches, they are looking for easy to follow instructions that they can relate to. This is what you want to keep in mind as you create ideas for instructional video topics.