Video Production for the Landscape Design Industry

Landscape designers work closely with both commercial and recreation property owners to create open space projects that include the infrastructure, construction and essential land development to incorporate vegetation, grasses, natural resources, and a variety of elements that are part of producing a lawn, garden, or outdoor space. Sometimes referred to as landscape architects, this industry represents a $7 billion dollar market of designers that focus on building functional, attractive spaces including public parks & gardens, playgrounds, college & professional organization campuses, and various other public spaces that may intertwine along roadways, walkways, and various other existing or planned environments. Video production for the landscape design industry largely focuses on building audience awareness & understanding of the various activities involved in creating a landscape as well as on promoting landscape design services in order to generate leads & contracted sales.

While engaging prospective clients and building relationships is one of the most important goals of video production for the landscape architecture or landscape design industry, many landscape designers are also engaging expert video content to assist them with increasing client awareness of their services as well as in training members of the organizational team. 

Beverly Boy Productions offers many different types of video content that landscape designers can benefit from including promotional & marketing videos, trust-building interview videos, and expert training videos, too. Each of these video products can effectively help the landscape designers we work with to achieve their marketing & training goals.

Promotional Videos for the Landscape Design Industry

Promotional video production for the landscape design industry is incredibly powerful and can help to grow audience interest, build hype around the products or services offered by a designer, and increase lead generation as well as profits from sales. 

Short promotional video content is often introduced to your audience through a variety of distribution channels including television, third-party websites, corporate landing pages, and email campaigns. According to marketers that have incorporated promotional videos into their landscape design campaigns, conversion rates are an average of 34% higher.

Marketing Videos for the Landscape Design Industry

Expert marketing videos are important to landscape design for several reasons. Not only will marketing video production for the landscape design industry improve organic reach for the organization, it will also help you to reach a wide audience of prospective clients that could benefit from hearing more about your services. Outside of lead generation, marketing videos for the landscape design industry can be used to educate consumers, to build trust, and to create a stronger sense of audience engagement in your brand.

Landscape designers that utilize video marketing to their advantage can boost their conversions across landing pages, email campaigns, and on social media as well as on third party websites, too. In fact, marketing videos can:

• Increase organic traffic by up to 157%.
• Increase landing page conversions up to 80%.
• Boost email click through by 300%.
• Generate up to 66% more qualified leads per year.
• Increase revenue growth by 49% per year. 

Landscape designers can improve their campaign reach & increase their lead generation with the inclusion of marketing videos into their onsite, television, and multi-media marketing campaigns.

Training Videos for the Landscape Design Industry

Training the rest of your team so that you can deliver exceptional landscape design results is essential, but it’s hard work that takes up a lot of your time, and unfortunately time is rarely on our side. If you’re finding that growing your landscape design business is less than efficient due to the amount of training that each new employee requires in order to be brought up to speed and to deliver exceptional results on your team, you’re not alone!

Training videos can solve many of your new employee training woes. In fact, landscape design professionals that choose to include video-based training in their onboarding programs to help new employees succeed can expect:

• Stronger training outcomes.
• Reduced overall training times.
• Better knowledge retention.
• Improved employee satisfaction.

Best of all, training videos are going to save your business time & money in the long run. Each new employee that you hire can utilize the video based training that you create early on so that you can maximize the efficiency you get out of your video training program. Yes, it’s really that effective!

Interview Videos for the Landscape Design Industry

Building client trust is an essential element of your landscape design firm, without trust, you won’t be able to generate consistent leads that are interested in the services that you provide. However, interview video production for the landscape design industry is a great way to build trust and to increase audience confidence in the services that you sell. In fact, by sharing your experience and building credible, authority generating content around your business, you’re going to find that more and more audience members are willing to commit to your business seeking the solutions that you can provide to their landscaping needs.

Ask Team Beverly Boy how it’s done!