What Does Brand Identity Video Production Cost?

Brand identity videos showcase your brand in a way that helps consumers to feel connected, and in line with the mission, vision, and values that you serve. Brand identity video content allows you the unique opportunity to deliver an engaging story to your audience that could help them to feel more connected with the identity of your brand. But what does brand identity video production cost and are there ways that these production rates can be estimated in advance?

The answer is, brand identity video production costs can vary greatly but there are absolutely ways to define or estimate some of the costs of production upfront and in advance of the project. Most brand identity videos will tell your brand story in a visual manner. The average cost of production for this type of video is between $2,000 and $5,000 per finished minute. However, some videos have higher production expenses so keep in mind that rates up to $10,000 per finished minute and more could be possible depending on your unique vision and the production expenditures involved.

Brand Identity Production Crew

The majority of your expenses are incurred in the hiring of the professional crew that will produce your brand identity video. Production costs for an entire film crew are generally defined as an hourly rate. The maximum average hourly rates for most Beverly Boy Productions crew are as follows:

• Film Director – >$250 per hour
• Script Writer – >$150 per hour
• Cameraman – >$400 per hour
• Editor – >$175 per hour
• Actors – >$500 per hour
• Equipment – up to 100s per hour
• Studio Shooting – up to $400 per hour
• Narrator – >$400 per hour
• Audio Files – up to $1000
• Video Rendering – up to $75 per hour
• B-Roll – expect to pay a percentage between 10 and 50% of your total cost
• Miscellaneous Fees – can cost very little up to 1000s extra

Keep in mind that this will include the hiring of a DP, the entire video production crew, and the appropriate editorial crew members to ensure that your video is produced at top quality.

Additional Brand Identity Video Production Cost Considerations

In addition to hiring the crew, you have several other considerations that influence the cost of your brand identity video. Things like travel expenses incurred for shoots on location and the appropriate film permits will come up in some cases. Equipment is another major expense that can arise in producing a brand identity video concept. Keep in mind that your camera crew will have some equipment but there are chances that equipment rental fees will also come into play. Try to keep equipment rentals short so that costs will remain low.

Larger productions may require the rental of additional lighting, cameras, grips, or associated film gear. Consider the various options for day rates, weekly rates, or related flexible equipment rentals if you’re considering a multi-day shoot. Post-production expenses such as the use of graphics, coloring, grading, or other expenses may also arise in creating your brand identity film. Keep motion graphics, titles, and the use of add-ons that delay editing limited if you’re trying to keep costs low.

Still wondering what brand identity video production costs will be incurred for your project? Give Beverly Boy Productions a call and we’ll explain all of the details to you to help define an appropriate project vision that will remain within your budget.