How Much Does a Business Promo Video Cost?
You finally got approval from your boss to move forward with the addition of a business promo video for your website and social media profiles. You’re super excited, but also a little nervous because your boss wants to know, “how much does a business promo video cost?” and you’re not really sure. This is a common scenario that many marketing directors or business professionals face.
If you’re wondering, ‘How much does a business promo video cost?” The downside is, you won’t find an exact answer. The reality, the total cost that you can expect for a business promo video will depend largely on the individual needs of the project and cannot be estimated without some added input.
As a good rule of thumb, team Beverly Boy says to expect the average cost of video per finished minute to be somewhere around $3,000 to $7,500. That’s using the industry average of $1,000 to $10,000 per finished minute as a guideline. However, many different things come into play here.
Average Cost of a Business Promo Video
First, the leading factor in your total cost is the length of the video. A business promo video that is 2 minutes long will cost roughly twice as much as a video that is 1 minute long. That makes enough sense, doesn’t it?
Since most promotional videos are under 2 minutes in total length, you can typically expect your video to cost somewhere around $6000 to $15,000 or less. That’s based on our initial estimate of between $3,000 and $7,500 per minute, times 2 minutes.
Hidden Costs of a Business Promo Video
There are often hidden costs that the average person will not realize can add significantly to your project. For example, if you want to add special effects to your video or you have a lot of graphic or animation needs, you can expect the cost to quickly rise. Additionally, if you find yourself requesting more and more edits of the finished film work, the fees are likely to rise quickly.
When you think about, “How much does a business promo video cost?” what you’re really considering is the cost for each professional that plays a key role in the production of your business promo.
Generally, this includes the following:
● Film Director – >$250 per hour
● Script Writer – >$150 per hour
● Cameraman – >$400 per hour
● Editor – >$175 per hour
● Actors – >$500 per hour
● Equipment – up to 100s per hour
● Studio Shooting – up to $400 per hour
● Narrator – >$400 per hour
● Audio Files – up to $1000
● Video Rendering – up to $75 per hour
● B-Roll – expect to pay a percentage between 10 and 50% of your total cost
● Miscellaneous Fees – can cost very little up to 1000s extra
Cutting Costs of a Business Promo
Let’s say you know that you have a budget of $2,500 for your business promo. There are likely ways that you can work with your professional production company to cut costs. For example, maybe you have a vision that is really just not something that this $2,500 budget can achieve. That’s okay! Your production crew can help you find ways to achieve a similar vision with a reduced budget. This is one of the benefits of hiring a professional to work with on your project.
Consider cutting costs for your promotional video by:
● Scaling back the total length. This is the single easiest way to achieve a similar vision at a fraction of the cost.
● Scaling back the special effects or design needs.
● Reducing video complexity.
● Considering fewer crew members or reducing your preferences on videographer quality.
We realize that you want to produce the best business promo video that you can for the budget. When you call Beverly Boy Productions to work out a cost estimate for your business promo we will work with you to get you to an estimate that is fair and effective. We cannot wait to begin working together.