How to Write an Infomercial Script

Infomercials are generally segmented into three distinct scenes. Such that the key details of importance. In regards to the product being advertised are covered. With a distinct build up to the call-to-action at the end of each segment. Each segment outlines key benefits and value to the audience while encouraging a call or purchase. Learning how to write an infomercial script requires some critical thinking and essential brainstorming. In order to establish the right style and tone for your audience. As well as for the host’s personality. 

While the script will likely go through multiple revisions before you get it just right. A very large part of writing an infomercial script is about trusting the process.

Don’t be afraid to make adjustments or changes to the wording and flow early in the scriptwriting process.

In order to write an infomercial script that connects with your audience and engages them, follow these steps.

Step 1: Brainstorm

Brainstorming is an important step in the process of learning how to write an infomercial script. Gather your ideas and begin by jotting down anything that comes to mind.

Work with your team to come up with a list of distinct ideas and key points that you believe are important to your audience.

Consider the benefits of your product. The solutions that it can provide to the intended audience. And the possible gifts or “extras” that will be included if they make a purchase during the infomercial.

Whatever the primary goal is for your infomercial. Jot down as many supporting elements for that goal that you and your team come up with.

Step 2: Outline the Actions

Once you’ve got the main points of your script prepared. It’s time to begin outlining the possible actions that will take place.

Remember, learning how to write an infomercial script is about delivering visual representation of your product. In a way that shows your audience how the product will solve their problems. 

Step 3: Draft the Script

The first draft of your script will be a combination of the most important ideas that you brainstormed in the beginning. And the actions that you outlined. Combine actions and ideas to create a logical flow of information to your audience.

This helps them to visually see how your product can provide value in their lives. Consider the visuals that will be included. And the voice-over or narration that your host will provide to accommodate those visuals. 

Write at an Average

When writing your script, aim for action lines. That are three lines or less in total length. And make sure that you’re average about 1 page per minute. Or 7 pages per “scene” of your infomercial.

Each scene of your infomercial should logically provide information about your product, its features, and the problems it will solve for your audience. As well as a call to action at the end of the scene. Which encourages the audience to call/or purchase. 

Have Engaging Narration

Make sure that the narration provided by your host is upbeat, hyper-focused, and incredibly targeted toward building hype around the value of your product.

Much of the infomercial will be the narration of your host delivering details about key features of your product. And why it’s such a great bargain for the audience. Remember the goal of the infomercial is to sell your product. So anything your host can say to encourage a sale is fair game!

Step 4: Finalize the Script & The Pitch

Your infomercial is all about your pitch. How you pitch your product will play a key role in how many sales your infomercial generates. As you finalize your infomercial script, pay close attention to each scene that you have outlined in your script.

The Questions

Does each scene include the foundation details that make your product a good buy? Does each scene include visual representation of your product? Proving its worth to the audience?

Does each scene include narrator hype followed by a call to action and “extras” or added benefits that come from making a purchase immediately?

Learning how to write an infomercial script certainly requires some focus and some practice.

But if you dare to include all of the important elements mentioned previously as well as visual support and a hyper-focused, upbeat host that delivers key details and concepts to support your product to the audience, you’ll surely be successful with your infomercial.