How Do I Hire a Professional Video Creator?
Hiring a video editor or someone to create videos for you is a big step towards building strong video marketing campaigns for your business.
Whether you’re thinking of hiring a video production agency or a freelance video creator, it’s important to have a good idea of the skills and qualifications that you wish the individual to possess before you begin the interview process. We’ve outlined the basics as well as some detailed questions that you should ask before you hire a professional video creator to help you with a project.
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Video Creator Qualifications
A great video creator will have a working knowledge of all areas of production including pre-production, shooting, and post-production editing processes. They should have experience in all phases and a strong skillset in at least one of the phases to which they may subcontract other areas of the production to get the project completed. Look for the following qualifications:
- Strong communication
- Effective leadership
- Powerful knowledge of production
- Editing skills
- Marketing skills
- Time management
- Dedication
These are just some of the most important skills or qualities that a professional video creator will have. Additional skills may be required based individually on the project that you assign. Keep in mind that each video creator is different and that some strengths may be more important than others depending on your project needs.
Questions to Ask Before Hiring a Video Creator
Before you hire a video creator you need to ask all the right questions to ensure you know what you’re getting yourself into and what to expect. Failure to be thorough when hiring could lead to a number of potential hazards.
Consider asking the following questions as well as your own individual project-specific questions before you hire:
- What will the video project cost?
- Why do you charge so much? You’re looking for justification, not “just because we are so good” you want to know that they charge a fee based on resources, needs, individual project-specific elements, and competition.
- What’s your strategy for distributing my video after it is produced? You’re looking for an answer that dives into marketing. Even if the video creator will not actually be involved in marketing your video you want to know that they have a working knowledge of the process.
- What’s your process? You’re looking for details on how the video creator will work to bring your project to fruition.
- Do you have working samples of your work? You want to see samples. Anyone that does not have samples should be a red flag.
- Do you have the tools to complete the project? Again, you’re looking for an answer that states they have what is required to get the job done and that you will not be required to rent a bunch of equipment or tools as this can be costly and is a sign that production doesn’t take place frequently for the video creator.
Ready to hire a video creator for a project? Give Beverly Boy Productions a call.