Tips for Using Dealership Customer Testimonials to Win New Customers

Customer testimonial videos are increasingly gaining popularity as one of the most valuable types of content across a variety of industries. Businesses and brands are using customer testimonials to generate consumer following and interest, build trust, and increase sales. For car dealerships, gaining the trust of new customers can be particularly challenging, but dealership customer testimonials can be used to win over new customers and to bring back past customers to increase revenue and generate more car or truck sales for your dealership.

At Beverly Boy Productions, we work with dealerships to produce testimonial videos that are used across a variety of marketing channels to drive consumer interest, build trust, and increase sales. Give us a call to learn more about the process of producing dealership customer testimonial videos for your business or continue reading for more information on how you can put dealership customer testimonials to use for your organization.

1. Add Dealership Customer Testimonials to Landing Pages

Certainly your sales team is using landing pages to drive traffic from PPC campaigns, retargeting campaigns, and various other paid or organic internet marketing campaigns, but do the landing pages have your dealership customer testimonials posted front and center for prospects to see? If not, you could be missing out on tons of conversions! 

According to research studies, the addition of customer testimonials on a landing page has the potential to increase conversions by up to 80% or more. Brands have seen all different levels of conversion increase with the addition of customer testimonial videos to their landing pages with some reporting conversion rates of 34% higher and others reporting more than double and triple the conversions with the addition of testimonials over landing pages that did not have these simple videos showing their satisfied customers – how could you NOT include them?

2. Add Dealership Customer Testimonials on Social Media Pages

Another way to use dealership customer testimonials to gain new customers is to post them on your social media pages. Whether you’re on Instagram, Facebook, Linkedin, TikTok, or you dabble a bit in all of the major social media platforms, if you’re not incorporating your dealership customer testimonials into your social media campaigns you could be missing out on conversions.

Studies have found that consumers turn to social media for reviews on the brands and businesses that they are most interested in and further studies report that customer testimonials have the capacity to increase conversions by 380% or more when they are placed side by side with more expensive items. 380%! Is there any reason at all to say more? If your dealership can afford to say no to 380% higher conversions, than by all means you don’t need these tips – but there are few businesses in the world that should walk away from such high potential!

3. Add Dealership Customer Testimonials on Email Campaigns

Whether your email marketing campaigns are the result of cold emails, or they’re a part of your outreach to past prospects, or they’re how you remarket to prospects that have already had interest in your dealership in the past, if you’re not including your dealership customer testimonials in your email campaigns you could be leaving sales and money on the table.

According to several studies, the use of customer testimonials in email campaigns can increase click through rates by 28% and may boost sales of expensive items by up to 380%. If you’re not including customer testimonials in your emails you could be missing out on significant conversions but there’s more, you’re likely missing leads, shares, and clicks that could also increase your customer following which, if you know anything about numbers, the more you can increase your following, the more you can generate more sales.

4. Add Dealership Customer Testimonials to Your Website & Marketing Media

The use of dealership customer testimonials is not just for your email outreach, landing pages, and paid marketing, you should be utilizing your dealership customer testimonials across your website to generate greater trust among your audience in all of your marketing and media campaigns.

Consider the use of dealership customer testimonials on your website homepage to provide an immediate boost of trust in prospects that find your website organically or through paid search. Also consider the use of these testimonials on your product pages, where you list your vehicles for sale. Anywhere that you have prospective customers who could potentially convert into new, paying customers, you should be sharing your dealership customer testimonials.

To do so, you’re going to want professionally produced dealership customer testimonial videos. At Beverly Boy Productions, we’ve worked with car and truck dealerships, boat dealerships, RV dealerships, ATV dealerships, and Motorcycle dealerships for decades to produce top quality marketing videos. Many of these dealerships are now siding with other marketing professionals in stating that the absolute best kind of content that can be created is the customer testimonial! Give us a call and we’ll help you get started!