Mistakes Made in Hiring a Cleveland Customer Testimonial Video Production Company
Cleveland business owners can stand to benefit quite significantly from the production of customer testimonial videos that showcase a client or customer’s past satisfaction with the brand. However, before hiring a professional to assist in the production process, it’s important to have a plan in place to ensure mistakes are not made along the way. If you’re thinking about hiring a professional Cleveland customer testimonial video production company, make sure that you don’t make any of these big mistakes in the process.
At Beverly Boy Productions, we see the victims of these mistakes on a regular basis. They often come to us after hiring someone that was unqualified for the job or after finding themselves in a pinch because they decided not to hire a professional until the very last minute. Our Cleveland customer testimonial video production company can assist you with a wide variety of issues in video production, but we can’t help if you don’t hire us!
As business owners decide more time and money toward marketing, it’s more important than ever to be sure that you’re hiring a professional that’s right for the job. To help you overcome the challenges of hiring a Cleveland customer testimonial video production company, without any major mistakes along the way, we’ve listed some of the top hiring mistakes below.
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Not Doing Your Homework Ahead of Time
Failure to do your homework and research the various professionals in your area before you hire could cost you. The thing with customer testimonial video production is that you don’t necessarily need a huge film crew, but you need someone that understands the process, have the equipment, and is experienced. Hiring a freelancer, or someone that hasn’t ever produced a customer testimonial video before, could get you into a situation that leaves you wishing you had hired someone more professional.
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Hiring the Professional with the Lowest Bid for Your Customer Testimonial Video
Customer testimonial videos are not the most in-depth or invasive types of marketing content, but they’re not the easiest or least invasive either. Hiring a professional just because they come up with the lowest bid may not necessarily help you. Likewise, a Cleveland customer testimonial video production company with the highest bid might not necessarily have the highest expertise or experience, either.
Knowing a bit about what to expect with pricing (an average of between about $500 and $5,000 per minute for these types of videos) and having a good idea about your own budget for the project ahead of time will help you to avoid making this kind of mistake.
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Hiring Based Solely on the Sizzle Reel
If you’ve watched the sizzle reel for a Cleveland customer testimonial video production company, and you’re ready to hire based solely on that, you’re making a big mistake! Don’t hire solely based on the sizzle reel! Anyone can get away with producing an excellent sizzle reel. In fact, the Cleveland business that you’re thinking about hiring might not have even made the sizzle reel themselves – it’s quite possible they had someone else make it, or that they made it when they had an entirely different team. Don’t make this mistake.
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Deciding Not to Hire a Local Crew
The decision to hire local isn’t always important, but when it comes to filming customer testimonial videos, you really want to hire someone that’s close to you. This way they can help you with the production of video content that includes your local customers and that includes you! The decision to hire someone that is too far from your office could place undue costs on the project, increase travel needs, and add time that you might not have.
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Under-Estimating the Importance of Professional Equipment & Experience
Professional equipment is vital to the production. The decision to hire a Cleveland customer testimonial video production professional without professional equipment, or hiring someone that doesn’t have the experience that is outright necessary for a production of professional quality could really come back to haunt you. Not only will a poorly produced video not go over well with your prospective customers, it may not go over too well with your past customers either.
Before you make any of these major mistakes that can easily come up as a result of rushed hiring, make sure that you’ve carefully planned out your steps and the tactics that you’ll use to find the best professional for your video job. Hiring a Cleveland customer testimonial video production professional that you can get along with, that has experience and expertise, and that is local to you is essential to the success of your project.
At Beverly Boy Productions, we believe in hiring local and in helping local clients to achieve success. Give us a call to learn more about hiring our Cleveland customer testimonial video production company.