What to Include in Your Corporate Christmas Video Message

If you’ve never made a holiday video for your business before, coming up with the greeting that most profoundly reflects your business and the wishes you have for your customers can be tough. Naturally you want to be as inclusive as you can, and you don’t want to offend anyone, but you also want to stand out against all the noise and say something that your audience will remember. Figuring out exactly what to say in your corporate Christmas video message shouldn’t be so challenging, and yet… here you are.

It’s perfectly understandable to feel stumped or at a loss of words. That’s why we’ve put together this guide to assist you in determining what to include in your corporate Christmas cards and video messages that go out to your prospects, customers, and clients. Consider using any of the tips, or all of the tips below to help you come up with a personalized message that’s just right for your audience.

And if you need some further assistance, or you’d like a done-for-you corporate Christmas video message that takes all the hassle and the guesswork out of the process, give Beverly Boy Productions a call! 

Start with the Basics in your Greeting

First things first, you want to touch on the basics with your greeting. There are many different ways to approach this. You could of course just say “Merry Christmas” but if your business or audience is predominantly Jewish, you might feel more comfortable saying “Happy Hanukkah.” If you’re looking for something more neutral, “Happy Holidays” or “Seasons Greetings” work well.

Add a Little Something More 

Once you’ve got your initial greeting planned out, it’s time to add a little something more. This is where you would often personalize but for your business there’s generally a little less personalization than you would expect between friends and family. Therefore, your greeting might continue on with something like, “Warmest wishes this holiday season,” or “A special holiday greeting from us all…” Both are relatively natural and acceptable.

Don’t Forget to Say “Thank You”

As a business owner, the corporate Christmas video message will almost certainly include a “Thank You” at the end or somewhere in the overall messaging. If you’re not sure exactly how to say “Thank You” to your customer, or you’re interested in something a bit more than just the two simple words, consider the following:

• We wish you great blessings this holiday season and appreciate your business.
• Happy Holidays! And thank you for a wonderful year!
• To all of our customers: Thank you for your support in the past year.

Add a Little Bit of Musical Cheer

What’s a corporate Christmas video message without some holiday caroling included? Whether you choose to make the entire message song-inspired, such that you and your team sing a traditional Christmas carol for your audience, or you include some simple holiday music in the background as your messaging is delivered, it’s really important to include some song inspiration in your video, but make sure that you have an alternative for those who watch the video on silent since the majority will.

Don’t Be Afraid to Be Humorous

Certainly the holidays are a time of reflection and sincerity for many, but it’s generally okay to have a little fun at this time of year too, especially if doing so would be considered “acceptable” within your line of work. And since 35% of people state that a funny ad is most memorable over any other type of advertisement, you really can’t go wrong in adding some humor to your holiday messaging.  Just keep it tasteful and light-hearted. 

Wrap it Up with a Bow

Not technically, but to finish up your corporate Christmas video message you’ll want to include some of your own branding and personal style that reflects your business. This is what reminds your audience that it’s your brand or business delivering the messaging to them and keeps the campaign positively representative of your brand. Whether it’s adding in your logo at the end of showing off a group photo of your team, think about how you can tie up the entire holiday messaging with your branding.

With these tips, you can be well on your way to producing a corporate Christmas video message that your audience is going to absolutely love. In fact, this is your chance to create a powerful connection between your brand and your audience during a very special time of year. Just make sure that throughout the video you:

• Don’t over-promote your brand. Keep the messaging light-hearted and focused on the holiday.
• Follow a theme, whether it’s staying neutral with your messaging or taking a Christian-stance, you want to stay consistent.
• Use humor wisely and sparingly, but do inject a little humor into the mix for fun!
• Include your branding and don’t forget your core values. It’s okay to let your brand shine!
• Remember your audience, the messaging should resonate with them.

Need help producing corporate Christmas video messaging that targets your audience? Give Beverly Boy Productions a call!