6 Types of Corporate Holiday Videos Every Brand Should Make
Corporate holiday videos are one of the most engaging ways brands can connect with customers during the festive season. With the holidays nearing, many companies shift their focus toward end-of-year campaigns that highlight gratitude, generosity, and joy. Wishing customers well during this special time isn’t just a nice touch; it is an important part of nurturing relationships and staying top of mind. A thoughtful holiday video can put a smile on your customers’ faces and remind them how much they matter to you and your business.
When done well, branded holiday content videos can showcase your culture, celebrate your wins, and spotlight the people behind your brand. To help you decide what to create and how to connect more deeply with your audience, we’ve updated a list of the best types of holiday appreciation videos you can start planning right now.
This holiday season, spread some Yuletide cheer with these six types of corporate holiday videos that every brand should consider producing:
1. Year in Review Highlight Reel
Nothing shows key stakeholders how far you have come over the past twelve months quite like a year in review video. This style of video gives you the chance to look back at major milestones, exciting projects, and meaningful changes that shaped your business. It is a powerful way to recognize your team’s hard work and to remind customers and partners of the progress you have made together.
As you share the numbers, achievements, and standout moments, remember to balance celebration with humility. Some members of your community may be facing challenges during the holidays, so include messages of empathy and support. Consider weaving in how your brand has given back—through charitable initiatives, community involvement, or time spent volunteering—so viewers see not just your success, but your impact.
2. Giving Thanks to Customers and Community
Gratitude videos often start appearing around November and continue throughout the holiday season, and for good reason—they work. A “thank you” video allows you to speak directly to your clients, customers, partners, and community, acknowledging the role they play in your growth. By sincerely expressing appreciation, you strengthen relationships and foster loyalty in a way that feels genuine rather than sales-driven.
These types of corporate holiday videos are relatively simple to produce but incredibly meaningful. You might feature leadership, team members, or even customer testimonials, all centered around appreciation. A straightforward, heartfelt message—thanking people for their trust, business, and support—can dramatically increase satisfaction and help humanize your brand at the same time.
3. Holiday Decorating and Behind-the-Scenes Moments
Inviting viewers behind the scenes is an excellent way to make your brand feel more approachable and authentic. Show how your office, studio, or shop gets decorated for the holidays, or highlight fun seasonal activities that your team enjoys together. These corporate holiday videos can capture everything from hanging lights and trimming the tree to prepping gift baskets or planning a charitable drive.
The behind-the-scenes content does not have to focus solely on décor. You can film Secret Santa gift exchanges, a team holiday lunch, or memorable moments from your company celebration. The goal is to share authentic glimpses of your day-to-day environment so your audience feels like part of the experience. When viewers see the care, camaraderie, and effort that goes into making the season special, trust and affinity for your brand naturally grow.
4. Sharing Holiday Traditions and Team Stories
An engaging way to showcase your corporate culture is to highlight the holiday traditions your team enjoys. Whether it is a favorite family recipe, a cultural celebration, or a quirky office tradition, these stories reveal the people behind your brand. Consider these brand holiday videos as an opportunity to humanize your company, showing how your team members celebrate, unwind, and connect during this festive time.
You can film short clips of employees sharing their traditions, display photos from their celebrations, or capture candid moments as they talk about what the holidays mean to them. This kind of content helps your audience relate to your team on a personal level, building stronger emotional connections and reinforcing the idea that your brand is made up of real people with real stories.
5. Teamwork Compilation (Even if You’re Remote)
Many teams now work fully or partially remote, but that does not mean you have to miss out on the spirit of togetherness in your holiday content. When you are planning corporate holiday videos for a distributed team, consider a compilation that creatively brings everyone together on screen. Ask each team member to record a short clip from their home office or workspace, then edit those clips into one cohesive video.
You might have everyone share a quick “thank you,” a favorite memory from the year, or a personal holiday message. Another fun idea is to ask each person or group to sing a line of a holiday song or share a quick moment of celebration. Once compiled, the result is a dynamic, heartwarming video that showcases teamwork, reinforces company culture, and proves that distance does not have to weaken connection.
6. Classic Holiday Greeting or Video Card
There is timeless charm in a simple, traditional holiday greeting. A video card from your brand to your audience can be nostalgic, warm, and highly shareable. You might feature your team singing a holiday song, compile heartfelt messages from employees, or create a visually rich montage of moments from throughout the year set to music.
You can also include short clips of company events, community involvement, or customer interactions to remind viewers of the journey you’ve shared. Whether the tone is playful, sentimental, or inspirational, this type of holiday greeting is a memorable way to send good wishes. It is a modern twist on the classic card that your audience can easily watch, share, and revisit.
Want help producing one of these 6 types of corporate holiday videos or something entirely different for your business? Give Beverly Boy Productions a call!
