6 Types of Corporate Holiday Videos Every Brand Should Make

With the holidays nearing, brands are shifting much of their focus toward end of the year campaigns surrounding topics of faith, giving thanks, and spreading holiday cheer. Wishing customers the best around the holiday season is an important concept for businesses to pay special attention to. A holiday video can put a smile on your customers’ faces, reminding them that they mean a lot to you and to your business. To help you figure out what types of corporate holiday videos you should be creating to share with your audience we’ve gathered up a list of the best types of corporate holiday videos to get started with.

This holiday season, spread some Yuletide cheer, with these 6 types of corporate holiday videos that every brand should consider producing:

1. 2021 Year in Review 

Nothing shows key stakeholders how far you’ve come in the past twelve months like a year in review video. Taking the time to reflect back on how far your business has come in just the past year represents an incredible opportunity for business owners to show off a little bit, just make sure that you also remain humble throughout it all. While it’s important to show your shareholders that you’ve increased profits and raised the bar, know that there could be members of your community that are struggling this holiday season and who could stand to be supported. 

So while you’re providing the year in review, complete with all the great benefits and achievements that your business has experienced this year, be mindful of others and don’t forget to mention the importance of providing support throughout your community both in time of need, and in general.

2. Giving Thanks

We see these kick off quite a bit around November, entering into the holiday season and largely taking place throughout the remainder of the holidays – it’s the thank you video. Giving thanks to your clients, customers, and the community is incredibly important and a key element of relationship building. Not only is it important for brands to recognize those that have helped them get to where they are, but it’s equally important to pay it forward.

A thank you video can go a long way in building up the satisfaction among your customer base as they feel appreciated for their part in your growth. These types of corporate holiday videos are relatively easy to put together and represent a great opportunity to personalize the business and grow respect for your brand.

3. Holiday Traditions 

An exciting way of sharing your corporate culture, holiday traditions videos that showcase the different traditions that your team players engage in leading up to and around the holidays can be fun for everyone involved. Consider these types of corporate holiday videos to help humanize your brand, showing off what members of your team are like and how they interact with their families around the holidays. This can also help to build a stronger connection among your audience as they resonate with you and your employees during this special time of year.

4. Holiday Decorating Behind-the-Scenes

Showing off the behind-the-scenes view of your business, how you decorate for the holidays at the office, or the things that you do as a team for fun can personalize your brand creating stronger connections among members of your audience. Consider these types of corporate holiday videos to show off a little corporate culture, share a behind-the-scenes look at what it takes to make your business work, and build trust among your community.

These types of videos don’t have to focus on decorating. They could share behind-the-scenes looks at Secret Santa gift exchanges, a holiday meal shared as a team, or a look at memorable moments from your holiday party. The idea is to build up some memorable moments that can be shared with your audience to personalize and humanize the brand.

5. Traditional Holiday Greetings

The nostalgia of a traditional holiday greeting is something that simply cannot be overlooked this time of year. Consider creating a video card of sorts that shares a traditional holiday greeting from your brand or business to your audience. You could sing a Christmas carol, offer a slideshow of holiday photos from past events or the year in review, or otherwise share simple moments from the year past with your audience. No matter what you decide to do, it’s sure to be memorable and magnificent!

6. Teamwork (Even if You’re Remote!) Compilation

When it comes to producing the various types of corporate holiday videos that we’ve mentioned, there’s a rather common denominator among most of them – the majority of them have not considered the remote work environment that many of us are involved in these days. If your business, or much of your team, operates remote you can still produce an amazing holiday video that your audience will love!

Consider a teamwork video that somehow showcases your team, even if you’re remote. You could, produce a holiday Christmas song in which each member or group of your team sings a particular line and then it’s compiled together into one? Or you could produce a compilation of all members of your team thanking the audience or sharing a special moment from the past year at the business. There are all different types of compilation videos that are excellent for sharing around the holidays. Use your imagination and have fun with it!

Want help producing one of these 6 types of corporate holiday videos or something entirely different for your business? Give Beverly Boy Productions a call!