5 Ways to Use Holiday Corporate Videos in Your Marketing Campaigns
Faithful business owners know there’s nothing more important during the Holiday season than t spread some good old fashioned holiday cheer – with video! If you’re looking for ways that you can use holiday corporate videos in your marketing campaigns this year, you’ve come to the right spot. From including video in social media to sharing videos in your email campaigns, there are plenty of options to spread some holiday cheer!
Consumers are on the hunt this holiday for more than just a good deal and that perfect gift. According to a recent study, 86% of consumers want to see more video content by brands! So, while you’re busy working on your next marketing campaign, why not consider these 5 ways that you can use holiday corporate videos in your advertising to maximize reach, increase consumer awareness, and generate more holiday sales for your brand?
Why are Holiday Corporate Videos Important?
It is estimated that consumers will spend $1.093 trillion on holiday shopping for the 2021 holiday season with ecommerce sales accounting for $206.88 billion, or about 18.9% of total holiday sales spending. While all this spending is taking place, consumers are largely going to be turning to the internet to look for deals, connect with the brands they’re most interested in, and shop!
But what does this have to do with using holiday corporate videos in your marketing strategy? Well, for one, video is the leading marketing medium chosen by consumers over any other form of content. 86% of consumer want to see more video from the brands they follow already or are interested in and 64% say that watching a marketing video on Facebook has influenced their purchase decision in the past 30 days. Video is prominently attracting more and more audience attention, accounting for upwards of 100 minutes each day for the average consumer.
Whether you’re sharing holiday corporate videos that represent your business, your team, and your brand or you’re sharing some entirely different style of video content doesn’t really matter – just as long as you’re sharing video content about your brand with your audience!
Types of Holiday Corporate Videos to Create
Not sure where to begin? There are literally endless ideas when it comes to producing holiday corporate videos for your business. From the holiday video card to the “Thank You” note, what you can do with video is really only limited by your own imagination and the skills of your production company. Consider the following common types of holiday corporate videos to share in your marketing efforts:
- Holiday “thank you” video card.
- Holiday behind-the-scenes videos.
- Holiday decoration videos.
- Holiday community support and donation videos.
- Holiday social videos that share decorating ideas, traditions or trends.
- Simple holiday greeting videos.
- Holiday event videos.
- Holiday year-in-review videos.
As you can see there are lots of options, Get your team together and create a holiday corporate video that showcases your key contributors this holiday season.
5 Ways to Use Holiday Corporate Videos
Now that you know what types of videos to create, let’s take a look at how you can use your holiday corporate videos to your advantage:
- Share holiday videos on social media – 54% of consumers want to see more video content from brands this year.
- Share holiday videos on landing pages – including a video can increase landing page conversions by up to 80%.
- Share holiday videos in email campaigns – emails that include videos increase click-through-rates by up to 300%.
- Share holiday videos on your website homepage – the use of video on a website can increase organic rankings and traffic by up to 15 times.
- Share holiday videos on partner websites – if you’re able to work with partners to get your holiday videos featured on their blogs or in their campaigns you can maximize your reach.
The more you can get your corporate videos presented to your target audience the greater your reach and conversions will be. Whether you’re sharing a holiday sales video that represents your business for exactly who it is, or you’ve got a trendy social media video that shares all of your key team members saying thank you for this holiday season, there’s no better way to have fun and spread cheer than throughout the end of the year!
As you can see, there are a lot of ways to use holiday corporate videos in your marketing campaigns. This is a key opportunity to increase consumer awareness, boost trust in your brand, and drive increased holiday sales. It’s your opportunity to take a piece of the huge consumer spending that’s going to take place from now through the end of the year.
So give Beverly Boy Productions a call to get started on producing your holiday corporate videos that spread the message of holiday cheer and corporate community throughout the world. Our expert film crews will work diligently to produce your holiday corporate video from scratch. This is your chance to show off behind-the-scenes footage of your brand during this holiday time or to share the traditions or special events that make the season magical and memorable for you and your team.