How to Make a Short Company Video

Some of the best videos for business owners are those that are 60-seconds or less, showcase the brand for what it truly is, connects with their audience, and helps them to reach their goals. In fact, it’s widely accepted that most marketing videos are short, 1-minute or less, clips that deliver highly focused content to the intended audience. It’s no wonder so many businesses are interested in learning how to make a short company video that represents their brand. Success with this type of content is all about assessing your business, your audience, and your goals.

At Beverly Boy Productions, we frequently face customers and clients that are interested in learning how to make content for their businesses. In addition to teaching clients how to make short company videos that will engage, entertain, and convert their clients, we provide a wide range of video production services throughout the United States as well as outside the U.S. in many worldwide countries and nations. Give us a call to learn more.

In just a few steps, you can learn how to make short company videos for your brand. Here’s now:

1. Brainstorm Your Video Ideas

The first step to creating any video is to brainstorm your ideas. During this pre-production planning stage, you’re going to focus on:

– Who your target audience is.

– What kind of content will be most attractive to that audience.

– What your goals are for the video (what is it that you wish to achieve?)

– Where you intend (or how) to distribute the video.

Answering all of these questions as you brainstorm how to make a short company video for your brand will help you to move along through the rest of the pre-production process more quickly. This is your opportunity to choose a purpose for your content and to being establishing a story that your audience will relate with and that will result in the desired goals that you wish to achieve.

2. Provide Benefits to Your Audience

As you’re planning your short company video, make sure that you’re focusing the production on the benefits that your brand provides to the customer. Any story that your corporate video content tells should help your audience to see how your product or service benefits them.

Learning how to make a short company video that showcases how your brand or product is ideal for the desired audience and can benefit them is the key to a successful corporate video. Make sure that your video will resonate with your customers.

Make sure that throughout your video, you’ve produced notes that remind you to SHOW your audience what’s great about your brand — DON’T just tell them!

3. Write a Script & Create Storyboard

Learning how to make a short company video is largely about learning how to write a script that your audience loves. The script will outline all of the words that are to be used in your video as well as their key points or topics for each scene of the story.

The storyboard represents a visual of the order of events to take place in the video, but it goes far beyond just order of events! A well-written storyboard will dictate the camera movements, scenes, shots, and individual actions taking place throughout the story.

Writing a storyboard is a great way to reduce time on the set when it comes time to shoot – when you’re happy with the pre-production storyboard, and your team is happy too, you can move on to the next step.

4. Connect Visuals to Your Key Ideas

One of the greatest parts of learning how to make a short company video is the process of pairing up your key ideas and topics with visuals. Make sure that your video is sequenced in a way that it makes most sense and that your audience will understand.

It’s also important to make sure that your key topics each are in sync with your worlds or narration. There’s nothing worse than a poorly narrated video that fails to deliver an engaging story that is timed correctly.

Call to Action

It’s also important to make sure that your story has a beginning, middle, and an end. At the end, you should have a call to action that draws the attention of the audience to do whatever it is that you minted for them to do.

Your call to action (CTA) may be “Call Now” or it may be “Fill out this form” or it could be, “watch the next video.” Whatever it is, make sure that your CTA aligns with your intended goal and purpose for producing the video.

5. Plan Video Distribution According to Your Audience

Finally, as you’re nearing the end of learning how to make a short company video, your focus should be largely on where to distribute the video in order to gain the most exposure and the highest level of conversions from your CTA.

Consider where you will distribute your video content in order to maximize audience reach and conversions. People will interact with videos differently based on where they are shared. Equally important, is to learn how to maximize distribution of your video so that you can gain the greatest possible reach for your business.

No matter where you share, or how you create your corporate video, learning how to make a short company video is something that will likely help your business to be more successful. It’s certainly worth the time you’ll put into it!