Are Video Interviews Effective for Case Studies?
Case study videos are increasingly being used by business owners to generate trust among consumers, build new client leads, and substantially increase revenue for their brands. The use of video interviews as part of the case study process represents an incredibly powerful format that’s attractive to audiences, but are video interviews effective for case studies or are they merely something fun to look at?
At Beverly Boy Productions, we’re breaking down exactly what makes video interviews effective for case studies and what business owners and marketers can do to maximize the benefit that they derive out of their decision to incorporate video interviews into their case studies. To learn more about working with our team on the production of professional quality video interviews and case study videos for your business, give us a call!
Why are Video Interviews Effective in Case Studies?
The decision to incorporate video interviews into your case study videos will have several key benefits for your organization. The use of video interviews will make your case studies easier for your audience to follow, more engaging, and more humanized than if you were to have text based interviews only. The use of video interviews for case studies is simply more effective because video allows your prospective customers to see your past customer, to hear their story, and to derive their own connection to the customer. By creating this personalized level of humanized connection between past customers and prospects, you’re building credibility, social proof, and a general acceptance among prospects that have interest in your brand.
Features that Make Video Interviews Effective
You’re probably wondering what you can do to make your video interviews effective in your case studies? Why are video interviews effective and how can you be so sure? Certainly not just any video interview is going to be the powerful, life-changing outcome that we’re talking about just because it’s a past client answering some questions on video, right?
You’re right! There is definitely more to creating video interviews that are going to be effective. You’ve got to do more than just film the interview and call it a day. You need your past customer to have personality traits, an image, and a background story that your prospects can relate to. You also need the following features to make your video interviews effective:
- An interviewee or subject that is comfortable on camera.
- An interview approach that allows the subject to deliver key details that build a story your audience will connect with.
- A video that limits the interaction of the brand or business and allows the focus of the interview to be on the subject and his or her story.
- A focus on the success the client achieved with your business or the satisfaction that the customer had as a result of their decision to purchase from your brand.
- Heavy involvement from your satisfied customer with a focus on the perspectives that they can share with your prospects to build a personal connection.
The overall goal in creating video interviews that are powerful and effective in case studies is to allow the customer to be the highlight and your brand to be the secondary focus. It’s important that your audience feels like your interview is unrehearsed. They should feel as if your subject is speaking from their heart, without any influence from the brand owner, and without any benefit to them aside from being happy to share their story with others.
While you can provide the subject with a list of questions that will be included in the interview, it’s important to help them understand that you don’t want them to overthink or over-plan their responses. Responses should appear natural, unscripted, and authentic.
Are Video Interviews Effective for Other Uses?
Absolutely! Video interviews can be used for a variety of uses across business marketing and advertising channels. Many business owners choose to include video interviews in their client testimonials, across their website landing pages, in product and service reviews, and for HR purposes such as when hiring candidates or when considering a shift in candidates to new roles within the business.
The use of video interviews can create a level of personalization that is easier to connect with for customers, clients, and candidates that are recruited for an array of purposes. Whether you’re interested in producing case studies, or you’re thinking about the creation of customer testimonials video interviews are incredibly effective. They’re also effective when they are used as a means of reviewing potential candidates to be hired for a position as well as for reviewing college recruits, athletic recruits or recruits for other needs.
So, when asked, “Are video interviews effective for case studies?” The short answer is, “Absolutely! They are!” Especially when they are produced using professional resources and the support of a production crew that specializes in the creation of video interviews that stand out to the audience and build a powerful personal connection to those who watch.
Want more information on producing video interviews that can be an effective for a variety of use cases in your business? Give Beverly Boy Productions a call!