A Video Case Study: How To Create Your First Video Case Study

The use of video case studies is a trend that has been growing among business owners over the past several years. They’re used to communicate important selling points to prospects, to generate stronger sales leads, and to build social proof that increases trust in the brand. The most powerful element of a video case study is its ability to show, rather than to tell, your audience all about your business, but there’s a lot that goes into producing a video case study. How to create the case study video involves understanding the various steps involved in the planning, production, and distribution of the content.

At Beverly Boy Productions, learning about a video case study and how to create your first case study video is a process that many clients confront us about. As we work closely with clients to generate the steps, processes, and production procedures that are important to the creation of quality case study videos we generally follow a pretty simple breakdown of steps in order to achieve our production goals. Keep reading to learn more about how to create a video case study and the steps that our team can assist with. Give us a call to get started!

1. Understanding Your Own Business

We’re frequently surprised at how many business owners or marketers come to use to produce a video case study without any working knowledge of the business that they’re trying to market. Before we can produce a case study video, you’re going to have to know what your customers’ problems are, how your business solves those problems, and how solving those problems impacts the lives of your customers. This is the foundation of what your case study will be about.

2. Performing Research in Preparation for the Video Case Study

Once you’ve got an idea of what your product is doing for your customers, and how you can promote that to prospective customers, it’s time to research ways that you can showcase your product to prove to prospects that there is true value in your offer. Performing research early on so that you can plan who your target audience is, how you will use your case study to promote your brand to the audience, and who your subject matter expert or satisfied customer is that you’ll choose to share your brand with your prospects is absolutely essential, but it’s likely to take some time.

3. Reaching Out to Your Subjects

Now it’s time to begin reaching out to the subjects that are to be part of your video case study. How to reach them is another story! You might communicate with your past customers via email, phone, or mail. The goal here is to:

• Reach out to your top customers to let them know you’re creating a case study that you would like them to be a part of.
• Tell the customer what’s in it for them. How will you compensate them for their time, their responses, and their engagement with your brand?
• Explain the opportunity, what’s in it for the customer, and what benefits this will have for you and for your audience.

4. Planning the Shoot

Armed with a plan for the case study, a subject matter expert or past customer to interview, and a goal in mind it’s time to plan for the video shoot. You’ll want to hire a professional at this point so that you can work closely with a crew, like Beverly Boy Productions, that knows how to capture your interviews on camera and how to create the footage that’s going to represent your brand professionally and in a way that is most likely to draw audience attention.

With a professional, you’ll plan the following details of the shoot:

• What kind of film crew you’ll need and how many members of the crew will be involved.
• What the goals of the shoot are and what style of video you’re interested in creating.
• What the goals of the case study are and how you intend to portray your interviewee to your audience.
• What equipment will be required for the shoot and whether any special effects, graphics, or animations are to be included.
• Where the shoot will take place, when it will take place, and who will be involved in the production.

The professional film crew that you hire will also work with you on things like making sure that steps are taken to ensure your video is completed on time, guiding the post-production processes to ensure proper editing and formatting, and taking steps to nail the details of your video case study. How to move forward from this point is really all about who you work with.

At Beverly Boy Productions, we always focus on portraying the benefits that your business, brand, product or service provides for the consumer rather than focus on the features. This is the true art of producing a case study video and it’s absolutely vital that the video we produce delivers details to your audience to make them feel like they can connect personally with the subject, your brand can solve their problems, and there are benefits that will impact their needs.

Ready to learn more about producing a video case study and how to create your first case study video with the assistance of Team Beverly Boy? Give us a call!