10 Personal Branding Video Ideas to Get You Recognized

Video is more popular than ever before and that means every personal brand should incorporate video content as part of the overall marketing campaign. Videos provide your audience with a stronger sense of who you are and they reinforce your own personal branding. In fact, these 10 personal branding video ideas are vital to building out a video strategy for your own personal branding so that you’ll get recognized by investors, employers, customers, or whomever your target audience is!

1. Personal Introduction Video

The first step of any personal branding campaign is to introduce yourself. Since this is the first video that many of your audience members will see, you want to make a great first impression. A personal introduction video can be 1-2 minutes and it should introduce who you are, what your brand is about, and why you’re the best individual to assume this particular role within your niche or industry.

2. Industry Trend Videos

Videos that highlight industry trends are important to building your personal brand as they show that you’re focused on your industry and that you like to stay abreast of what’s going on. Your decision to open discussion of a particular industry trend will almost certainly result in your reaching a wider audience within the industry so be sure that you research your content ahead of time!

3. Community Projects & Volunteer Videos

Are you actively engaged in your community or with volunteer work? When it comes to coming up with personal branding video ideas that are going to make your stand out, we think it’s very important to show off community involvement. This benefits you two-fold: Community members will come to recognize you more & your audience will appreciate your involvement with others.

4. How-to Videos & Tutorials

Are you the best in the industry at a particular solution? Showing off how-to achieve a particular solution that is relative to your industry or offering a tutorial that helps your audience solve a problem that they might have is a great way to get yourself recognized. In fact, “How-to” searches are some of the most popular across video platforms like YouTube so this is a great opportunity for you to help your audience out!

5. Interviews with Industry Leaders

If you want to get yourself in front of a wider audience, you’ve got to put yourself around others that have a wide audience. Interviewing industry leaders will help you in several ways to build your personal brand. You’ll benefit from showing your connections in the industry and you’ll likely gain the following of audience members that already engage with the leaders making your audience larger.

6. A Day in the Life Of Videos

What’s it like working in your industry? One of the best personal branding video ideas for use on social media is the creation of “A day in the life of” videos. These videos show off what it’s like to be you or a part of your own personal brand. Your audience will enjoy the behind-the-scenes look into your life, particularly when these types of video content are shared across social media platforms like Facebook, Instagram, Twitter, and Pinterest.

7. Tips, Tricks & Hacks

One of the best ways to prove yourself in an industry is to offer tips, tricks, and hacks to your audience. These types of videos are super short, but they’re also incredibly valuable. Whether you’re sharing job-related tips and tricks, or hacks that you’ve found to solve industry problems, these types of videos are a great way to build a wider audience for your personal brand.

8. Event Previews or Event Highlight Reels

Are you hosting an event or did you recently hold or attend an event that is industry related? Posting event highlight reels or creating event preview videos that show off what others might miss if they don’t attend is a great way to boost coverage of an event (such as an event you’re speaking at) and to grow the size of the audience that is engaged with your personal brand.

9. Ask & Answer Questions 

Do you have a question that is industry related? Asking questions via video and then opening up the comments to your audience is a great way to engage your viewers. Likewise, if you have an answer to questions that your audience has presented to you via your website or social media, consider answering those questions on video so that you can share the content with others. If we’ve learned anything over the years it’s that if one audience member asks a question, there are probably many more that wondered the same thing but were afraid or too shy to ask.

10. Professional Highlight Reels

Some of the most amazing personal branding video ideas are those that show off how valuable you are to your industry. Professional highlight reels that show off your professional involvement in a wide variety of industry-specific activities are a great way to connect with your audience and engage.  Consider highlight reels to share on your website, social media platforms, and in your email campaigns.