Video production trends for 2025

Video production trends for 2025

The year 2025 is well underway, and we’ve gotten to see a lot of the trends that have affected this area of business in recent times. Beyondthecharter experts shared video production trends, that become the foundation of even more exciting tendencies in the future. We’ll take a look at what you can expect if you’re just getting involved with video production now or what you should keep an eye on.

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Video continues to go in-house

People that are training to be in video production will be thrilled to discover that more and more companies need the services of a videographer. In fact, the demand for this content has risen so dramatically that companies would rather hire workers to stay on their staff instead of attempting to send the projects to a third-party entity. That means more video producers are going to be hired at companies this year and beyond, so there will be a constant growth in this industry for the foreseeable future. That’s a very good thing to hear if you’re in college or considering studying this on your own.

Better integration of video with marketing

Marketing used to be based on text and images. Yet, as more and more people turn to their smartphones for the latest news, marketing companies are trying to ride the wave. That means they’re integrating videos into marketing. Not only does that get the attention of the viewer much better, but it can keep people engrossed in the advertisement as the information is delivered. As this becomes more common, the skillset and knowledge of a video producer are likely to change, but more people will be employed as a result.

Shorter continues to be better for business video

Shakespeare once wrote, “Brevity is the soul of wit.” There are several reasons that shorter videos are more popular than long ones. For one thing, people want to get the information out to their customers as quickly and concisely as possible, so they don’t have to pay for a large production. The other side of that same coin is that a shorter video is also going to have a higher chance of converting sales because people don’t pay attention to long videos. In fact, many videos only have five seconds or fewer to get a person interested in their product.

Using Aerial Video

There are so many interesting technologies that have come out or experienced tremendous growth in recent years, and aerial video is one of them. The prevalence of high-quality, non-commercial drones along with attached cameras, like the Go-Pro, has led to more aerial videos being used than ever before. Not only is it easy to shoot commercials this way, but it’s possible to take videos for other purposes.

Personalization and mass-customization

While personalization and mass-customization might seem like two different sides of the spectrum, they’re just two sides of the same coin. Videos programs and techniques are being developed that allow companies to personalize videos based on the customer’s information. Location, search history, and other elements are being utilized as a way to give customers pertinent information and to make them stop and think about the offer. It’s a developing area of video production that combines information technology into the system.

Live Video Streaming

Live video streaming is becoming a multi-million-dollar industry. There are major names in this industry, and it continues to grow. While some people are hiring video producers to handle their production, there are also others that are learning the information and doing it all themselves. However, it’s more likely to find that major streamers at least have a video production expert come set up their workspace before they get started. This is another very interesting aspect of video production to watch, and it’s likely that it could become a significant part of the industry.

Tutorials and Educational Videos

More and more people are earning a living by teaching other people how to do things about which they have expert knowledge. That has led to an influx of amateur video producers as well as an increased demand for the knowledge to make these videos look great. As such, tutorial makers and educational video producers are going to hire more people, buy more equipment, and request more time with professionals to stand out in their chosen field.

The world of video production is constantly changing due to the way that technology has developed for this field. As a result, it’s not unusual to see video producers working for a major company as an in-house portion of the marketing. Also, it’s becoming clear that there are new divisions in the realm of video production that has led to more job opportunities and niche areas of study. By recognizing these constant changes, people can be prepared to adjust to the coming challenges.