What is Video SEO & Why is It So Important?

 As any marketer what SEO is and they’re going to give you an answer. While it might vary a little bit from one marketers to the next, the overall premise is going to be the same. If you ask, “What is video SEO?” you’re probably going to hear things about keywords, traffic, rankings, and SERPs but you’re still going to get varied answers because even marketers tend to have different guidelines they follow or ideas they assume when it comes to SEO. So, “What is video SEO, and why is it so important?”

This is a question that we hear a lot at Beverly Boy Productions. Clients overhear someone saying that they need to do “video SEO” before they distribute their content or they read online that they could do video SEO and if they did they would get higher traffic or better conversions. The reality is, neither is wrong!

What is Video SEO?

Video SEO is the technical side of marketing a video online in which steps are taken to ensure that a video performs from a strategic standpoint to benefit the business or brand.  There are several essential steps involved in video SEO, each largely depending on the stage in which a video is distributed and what is expected from the audience. 

For instance, video SEO includes:

• Taking steps to ensure a video is indexed
• Taking steps to ensure that a video is ranked high in the search engine results pages.
• Taking steps to ensure that the traffic that goes to a video is measured for proper KPIs.

The actual steps that occur in order to ensure a video is indexed in Google, shows up high in the search engine results pages, and that the traffic which visits the video is not only appropriate, but that it is measured for appropriate KPIs are going to vary from one marketer to another. 

Why is Video SEO so Important?

What is it that makes video SEO so important for your business? Can’t you just create video content, post it online, and move onto the next video? The short answer is, NO! The longer answer is, not if you expect the video content to generate traffic, increase consumer interaction & result in higher conversion for the brand.

Video SEO is important for your brand to be recognized online by the search engines which are responsible for influencing consumer recognition of your brand. If you’re not properly optimizing your video content, you could be taking a risk on the content you create and are almost guaranteed to be missing out on opportunity. 

Video SEO and optimization ensures that your content:

• Targets the audience.
• Reaches the appropriate audience members.
• Stands out against the competition.
• Makes an impact for your brand.
• Improves ranking in Google.
• Generates conversions for your brand.

How is Video SEO Achieved?

If you’re actively producing video content, you’re probably wondering how you can tell if video SEO is being achieved or not? While every marketer has his or her own opinions on the best tactics for SEO, there are some very specific actions that must be taken in order to ensure proper optimization of your video content. They include:

• Writing a keyword rich title that targets your audience.
• Writing a keyword rich video description.
• Making sure that the video is not too long or too short.
• Uploading your video to the proper website page. The page should have related content and be fully SEO optimized just like your video.
• Creating a unique, catchy thumbnail for your video.
• Including the location of the video in the file name. (for videos local SEO)
• Including a keyword optimized video transcript with your video.

Once you’ve taken the basic steps to ensure that your video SEO is under control, it’s time to wait and watch. This is where your KPIs come in. When clients ask us, “What is video SEO?
 we usually explain the general premise of SEO and the important of improving SEO for rankings online. We then go into the fact that video SEO is all about getting your video found online so that whatever page your video is posted on will rank high in the search engines and generate traffic for your brand. 

The steps you take to promote your website videos and to improve your video SEO are almost certain to result in strong video rankings for your business which can lead to higher conversions for your brand. If you’re interested in boosting the total value of the video content you create, knowing what video SEO is and how it works is vital!

Call Beverly Boy Productions to learn more about video SEO and why it’s so important for your business. We can’t wait to put our two decades of experience to work for your business to help you grow your brand!