How to Create Video without Voice for Your Brand

The smartest brands know the importance of crafting great video messages that have absolutely no voice over or narration needs. If you want to learn how to create a video without voice that will generate silent, emotional connections that actually speak volumes for your brand, you’ve come to the right place!

Today’s video marketing is a lot about video without voice. Many of the younger consumer audience members enjoy engaging in videos that exclude voice overs, narration or other forms of sound.

This silent viewer demographic is navigating all social media platforms and makes up a large percentage of the core audience demographic — so it’s important to find ways to accommodate their viewing preferences.

Beverly Boy Productions can help you create video without voice for your brand. Just give us a call and we’ll show you what it takes to reach this core audience.

     1. Capture Audience Attention, Immediately

First and foremost, you need to capture the audience attention — and fast! You’ve got merely two or three seconds to connect and touch their emotions.

If you’re crafting a video for Facebook, you almost always should produce with the expectation that the video could be consumed without any volume or sound.

Use compelling images, bold colors, and graphics to deliver the story line rather than narration or voice-over. Avoid talking head style videos for this environment or core demographic. While they do have their place, Facebook probably isn’t it!

     2. Keep the Story Simple

A story without sound is naturally going to be a bit more challenging to deliver so you certainly want to keep the concept simple. Opting for a storyline that is easy to digest without sound will help you to better find ways that you can use images and graphics to deliver key concepts.

Make sure concepts are easy to understand and that they connect appropriate with the audience.

     3. Provide a Solution

Everyone is looking for a story that delivers a solution to a common problem that they struggle with. When it comes to social media content and video without voice, this couldn’t be more true!

Consider filming on visual topics that require minimal captions to deliver the core concepts and make sure that your video offers viewers a solution to their problems.

    4. Always Include a Cliffhanger

What’s a cliffhanger? A cliffhanger is a strong element of suspense that makes people want to know more and stick around to watch the rest of the story.

If producing video without voice, consider how you can use compelling visuals and early scenes of the video to capture audience interest and hook them. This way they will stick around for the remainder of the storyline.

    5. Transcribe the Content

Finally, every great video without voice can be transcribed so that it can be shared and viewed or read about on other platforms and media sources. As you look at how to create video without voice for your brand, think about how you will transcribe the video to further capture audience interest.

The video transcription can improve SEO and boost rankings for the page that your video is hosted on. Be careful of programs that automatically transcribe the content — consider taking the time to DIY.

Want to know more about creating video without voice? Give Beverly Boy Productions a call today!