How to Create a Virtual Video Event on Facebook that Will Wow Your Audience

Facebook is used more frequently than many other platforms for hosting virtual video events and for good cause. Not only do 82% of people prefer live video from a brand over other forms of video content, but many are even willing to pay for exclusive access to content. Posting live video on Facebook is certainly something many businesses now do, but do you know how to attract a wide audience with a virtual video event? If you want to truly engage your audience you need to know how to create a virtual video event on Facebook.

Fortunately, there is a foolproof method to creating a virtual video event on Facebook that will amaze the target audience. In just six steps, we’re showing you exactly what it takes to host a virtual video event on Facebook that will amaze your audience and just wow anyone that sees.

1. Start by Creating the Event Page

If you already have a Facebook profile page or business page, this is simple. All you have to do is visit your page or group and then you will see the opportunity to create the event page. Simply go to page and then choose “Events” from your profile.

You’ll need some basic information when you get to this part so make sure that before you decide to create a virtual event video on Facebook that you have the specifics in place regarding your event. You need to know:

• What type of event you’re hosting.
• The details of your event.
• The dates of the event.
• Where the event will take place.
• Any other details surrounding your event.

By having all of this information planned ahead of time, the process of actually creating the virtual video event on Facebook is much simpler.

2. Choose an “Online” Event

Since you’re hosting a virtual video event on Facebook, the entire event will be hosted online. You’ll want to choose an “online” event so that Facebook knows that this event will not have a brick and mortar destination. 

This information is found under the “Type” of event. If you have trouble finding it, note that the location of the dropdown can vary slightly with the type of device you’re using.

3. Define Event Details

We talked about the importance of having your event details in order when you go to create a virtual video event on Facebook, this is why. As you create the event there comes a point where the details of the event become incredibly important to include. This is where you will input what your video event is about, who it targets, why viewers should attend, and other important details. 

It’s very important to make this portion of your virtual video event stand out to your target audience. If you’re not sure who your target audience is, you really need to put effort in ahead of the creation of the event to define the target audience. This is your chance to make your event stand out in such a way that a very unique, defined audience is prepared to engage with the event. It is your job to be sure that you know who that audience is and what you can do to make them react.

4. Choose the Event Location

Since you’re hosting a virtual video event, you’re going to choose a link that will host your event. This is where you’re going to post the location that your event attendees can engage with your live video. This is to help those who connect on Facebook to discover your virtual video event. There are a variety of features in Facebook to assist in this process including bookmarks and upcoming events that are detailed to the viewer based on interest.

5. Incorporate Additional Event Details

Now is your chance to include additional insight and details about your event for your target audience. Whether you choose to include additional links to your past events, past content, or a variety of other potential points of interest is up to you. The goal here is to add any additional information that supports your upcoming event to help your audience feel more inclined to connect with and attend your virtual video event online.

6. Adjust Event Settings to Your Liking

The final step in figuring out how to create a virtual video event on Facebook is to adjust event settings to your liking so that you can monitor who engages with your event and how. This is your chance to define whether or not your virtual video event is made available to the world or if you only allow certain attendees to engage and be a part of the event. This is also your opportunity to adjust things like interactions, chat features, and other bonus features involved in the creation of a virtual event video on Facebook.