What is 360 Video Production?

360° video production employs the use of omnidirectional camera systems or multi-camera units strategically placed to capture and record the desired location from a 360° viewpoint in which these 360° videos provide views from every direction providing the audience with an immersive experience in which they can see every angle and corner with high resolution, panoramic views. 

The future of video is here, now, with omnidirectional camera systems or multi-camera systems that are used to produce 360° videos that immerse the viewer in the scenery of the chosen location.

Creating 360° videos that your audience will engage with and appreciate from every direction with omnidirectional, 360° camera systems provide a spherical view of the filmed area in which the audience will almost feel as if they are present at the location.

With 360° video production, advanced technology camera systems are strategically positioned in order to capture and record seamless, panoramic video to produce 360° views of the desired location. 

What is a 360° Video?

Creating a 360° video is the primary focus of any provider that offers 360° video production, but what is a 360° video? These videos represent spherical, immersive 2D or 3D renderings of a specific location or area in which every direction is simultaneously recorded.

Producing 360° video requires advanced equipment and technology in order to capture all of the appropriate footage and angles in high resolution and use stitching to turn the videos into panoramic views of the viewable location in which the viewer controls the viewing direction.

How Does 360° Video Production Work?

Producing 360° videos requires professional equipment and technology including omnidirectional camera systems or a collection of cameras that are strategically placed in order to capture a 360 degree view that is then stitched together to produce the desired, immersive video experience.

360° video is not virtual reality, but the two are sometimes used together to produce a virtual reality experience.

If you think that 360° video production is as simple as using your handheld camera to capture a panoramic view of the room – you’re entirely wrong! 360° video production incorporates 360° views of an area, from a spherical sense, in that you can see up, down, left, right and all around, in-between.

This requires specialized cameras or advanced editing in order to piece together multiple views from multiple cameras that are used to capture the desired footage.

Professional 360° Video Production

When you hire a professional like Beverly Boy Productions to assist in the creation of 360° videos, you can expect more than just multiple cameras placed in a room and the content later stitched together!

You can expect premium quality, omnidirectional camera systems to be employed in which the viewable area is captured in high definition for advanced level viewing that will truly immerse your audience in the scene or scenery.

Hiring a professional will ensure that:

• 360° video production pre-planning takes place. The team will make sure that your creative vision is understood and that the space to be filmed will capture that vision, accurately.
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• The shoot will take place amidst an agile team that brings experience, dedication, and professional skill to your project to maximize the value in the high definition coverage of your location.
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• Post-production editing of your 360° videos to include stitching, sound design, animations, and a variety of other post-production complementary services will be provided for maximum audience engagement.

360° video production does only include capturing views of an indoor location. In fact, Beverly Boy Productions frequently embarks on 360° video production journeys that bring us into amazing landscapes in which capturing the pristine beauty of Earth’s true natural territories represents the key focus.

From spectacular drone footage to immersive underwater shoots, whether we need to bring cable cams, dolly tracks, or any other combination of equipment in addition to advanced omnidirectional cameras, we’ll bring it! 

Our professional 360° video production services typically utilized 60 frames per second to accomplish the most impressive and immersive all-encompassing video experiences.

Whether you’re interested in showing your audience what it’s like to enter the most amazingly grand entrance of a luxury hotel, or you’re sharing the historical architecture of a land otherwise unknown, 360° videos are ideal for travel, hospitality, and a variety of other project uses.

With 360° video production, immersing your audience into an amazing environment is literally just the beginning!