Video Production for the Retirement Community Industry in St. Petersburg
The retirement community industry generates over $75 billion and has over 1,000,000 personnel. Considering the recent economic rebound after the pandemic, those numbers can increase quickly for retirement communities. A marketing campaign positioning your business as an expert that can succeed over the competition. Compared to advertisements of other styles, Video Production for the Retirement Community Industry in St. Petersburg is something to really consider for the 50,000+ nursing homes across the U.S. We also service Gulfport, Pinellas Park, Safety Harbor, and Tampa.
Video is an effective marketing strategy for retirement communities because it helps you reach new and potential residents while retaining your current ones, at the same time. Beverly Boy Productions works with St. Petersburg retirement homes to create engaging marketing videos, excellent expert interviews, and client testimonials. Our team uses film to demonstrate to the world the benefits your company brings to families and the services it can provide. By doing so, you can keep your target audience interested and accomplish your marketing objectives.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community is important in reaching new residents. Promo videos maintain your prominence, which also makes present residents at ease and content. Promotional Video Production for the Retirement Community Industry in St. Petersburg talks directly to your target market, increasing the likelihood that they will become aware of your company and a paying customer.
Promotional videos for retirement communities are better if they are brief and captivating. Promotional videos are effective on TV, but they also perform well on websites, on social media, and in email campaigns. Basically, you may use video wherever your target audience is online. The typical internet user spends nearly two and a half hours on social media, each day. It is only anticipated that number will rise. A quick yet impactful film posted on your social media accounts could boost consumer engagement, entice new locals to check out what you have to offer, and publicize your company or brand around the world. We also service Pasco County, Pinellas County, and Hillsborough County.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in St. Petersburg is crucial. With over 82% of the internet consisting of video content, you definitely want to use it for your own business.
No matter if you’re a continuing care community, a nursing home, a village, or something different entirely, video marketing is a unique opportunity to help families find your business.
Some of the benefits of video include the following:
• Raising awareness of your company, brand, products, or services
• Establishing authority in the retirement community business
• Increasing brand authority, cultivating customer trust and credibility
• Influencing consumer purchasing decisions (90% of customers say video helps them with buying choices, according to Forbes)
In addition to building trust with your audience and educating potential customers, video marketing allows you to present your product or service on nearly any platform, including your own website and social media.
Effective marketing Video Production for the Retirement Community Industry in St. Petersburg will help families who are in search of a trusting community for their family members without regrets. Being able to produce a professional marketing video for your retirement community will bring in new families to your facility and keep the families you have within your retirement community content.
This type of video shows the type of retirement community and senior living options, such as:
• Age-restricted communities
• Independent Living
• Continuing Care
• Assisted Living
• Nursing Homes and Skilled Nursing Facilities
• Continuing care
• Convalescent home
• Convalescent hospital
• Old folks’ home
• Retirement facility
Training Videos for the Retirement Community Industry
Training in the retirement community industry is critical for keeping your business running. Brand new senior care professionals may come and go, but personalized training videos allow company leaders to spend less time and money on training while enhancing the results for their care professionals by eliminating the issues associated with in-person training.
Training videos can easily:
• Improve watch rate; employees are 75% more likely to engage in video training than they would with other forms of training
• Improve flexibility for employees; an estimated 42% of employees prefer the flexibility of video over in-person training or written manuals
• Improve knowledge retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Improve the effectiveness of training while decreasing costs; videos can be used many times over, and improved comprehension makes videos 83% more effective
Videos engage your senior care professionals while keeping training consistent throughout your company.
Training Video Production for the Retirement Community Industry in St. Petersburg will help guide prospective senior care professionals to which type of senior care facility options are available.
Those jobs include:
• Independent Living
• Residential Care Homes
• Respite Services
• Assisted Living
• Memory Care
• Skilled Nursing
• Retirement Community
Interview Videos for the Retirement Community Industry
You probably think of the job app process when you think of “interview videos,” but interview videos for the retirement community industry also include other forms of videos. Expert interview videos for retirement communities are videos that convey the opinions of your company’s executives. Customer interviews, however, provide your intended audience the chance to hear what clients have to say about your company. We also service 34660, 33601, 33707, and 34695.
Both of these can increase client knowledge and help your company gain reputation. They exchange knowledge from specialized viewpoints and relatable customer perspectives. Whether you want to offer insights from your company’s executives or customer feedback, interview Video Production for the Retirement Community Industry in St. Petersburg is a unique way to help your senior care facility stand out.