Video Production for the Home Building Industry in Austin
Are you in need of professionals in Video Production for the Home Building Industry in Austin? Team Beverly Boy can sort you out. Generally speaking, the homebuilding industry is worth over $120 billion with over 700,000 employees, a number that is set to increase with the growth of the housing market. As the economy sets to rebound post-COVID 19, chances are that there will be a high demand for homebuilders. Keeping that in mind, a high-quality marketing campaign is what can help your business prepare for the upward trend of the housing market. Compared to other advertisement mediums, making videos for homebuilders in Austin is something to consider for the 400,000+ home building businesses across the U.S. We also work with businesses in surrounding cities like Anderson Mill, Pflugerville, Lakeway, and Cedar Park.
There are various reasons as to why video production is an effective marketing tactic for home building. It enables the company to secure new clients while retaining previous ones. Beverly Boy Productions works with home builders to design powerful promotional videos, construction process videos, top-quality interview videos, and customer testimonials. Our team can share what your work does and the impact you have on families and clients in a visual presentation. As a result, this engages your audience and allows you to enhance visibility of your company, as you reach for your marketing and internal communication goals.
Promotional Videos for the Home Building Industry
Showing the world what you build gives your company a leeway in obtaining new clients. Promotional Video Production for the Home Building Industry in Austin allows you to share your business with new clients and retain previous clients as they boost referrals of your company. When you create an engaging video that highlights unique aspects of your buildings, it will attract the viewer and capture their attention. In the end, they will consult with you and likely return as a paying customer.
Short and engaging videos for home building ensures that clients keep coming. They’re productive in TV advertising, but extremely effective across online platforms, your business website, social media pages, and email campaigns. It was found out that the average Internet user spends around two and a half hours on social media daily, that’s even more of a reason to make use of online video marketing. You can begin by creating short, promotional videos to attract viewers, improve public relations, increase your company’s recognition, and share your homes across your social media outlets.
Marketing Videos for the Home Building Industry
When over 82% of the Internet consists of video content, it goes to show the importance and effectiveness of investing in video marketing. Video production for the home building industry in Austin is an incredible opportunity that you can use to change the fortunes of your business.
Video is a great tool for marketing, unlike any other marketing media. You can use professional video to show off your single-unit homes or explain the details of your constructions.
The following are considerable benefits of video marketing:
• Spreading the word about their business, brand, products, or services
• Establishes the business as an authority in the home building industry
• Increases brand authenticity, building trust and credibility with clients
• Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
This type of marketing offers a different way to connect with your targeted audience, establish authority in the industry, and share your homes and services across the world wide web. We also service home building companies in Washington County, Waller County, Fort Bend County, and Wharton County.
Different types of marketing videos that can be used for marketing your homes, or even your home building company are:
• Listing Videos
• Interview Videos
• Live Q&A Sessions
• Home Buyer Advice Videos
• Special Offer Videos
• Neighborhood Videos
• New Construction Model Video Tours
• Virtual House Tours
Training Videos for the Home Building Industry
As every company wants to save time and money, creating training videos for the company can help reduce training time and spending costs. Employees that are trained efficiently help to reduce production losses and ultimately client frustration. From masonry workers to customer care representatives, you want all the departments of your business to run smoothly. Personalized training videos eliminate problems that come with conventional in-person training. Business owners and leaders are saved more time and money, all while trained employees become highly skilled home building professionals.
Also, training videos:
• Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
• Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
• Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are a simple and accessible way to engage your home building professionals while keeping training interesting and engaging for employees.
Interview Videos for the Home Building Industry
You are likely to think of the job application process when you see interview videos mentioned somewhere. However, interview videos for the home building industry are an effective method of marketing your home projects to your target audience. Interview videos for the home building industry are great for expressing corporate values and presenting your company as an industry leader. These videos are also impactful in building brand credibility and sharing the culture of the company to a potential client. On the other hand, customer interviews are a different type of interview videos that share a clients’ opinion about how it’s like to work with your company.
Expert and customer interviews complement in building the trust and credibility of your company. Expert interview videos share the perspective of managers and leaders in the industry to help future customers better understand the product or service they’re receiving, while customer interviews share experience they provide to customers. Ultimately, both video types offer insight that will drive them toward your business and help you stand out among your competition. If you want to massively improve your marketing efforts, hire professionals in Video Production for the Home Building Industry in Austin.