Video Production for Specialty Food Stores

Specialty foods stores represent an industry that has seen profitability and revenue increases over recent years despite some volatility that coincided with the economy throughout 2021. As favorable conditions for specialty food stores have largely paved the way for success, this $11 billion dollar industry that sells everything from premium nuts to caviar, teas and chocolates is poised to continue on a positive revenue path for the next several years. Video Production for Specialty Food Stores includes the creation of marketing & promotions videos that represent the brand, expert interviews that build up audience trust and video-based training programs that can improve productivity & increase total store revenue for the brand.

The specialty foods market has grown as a result of a variety of factors, but rising trends toward healthy, organic, and all-natural unprocessed food sources rather than processed foods and alternative options has largely resulted in revenue increases for this market. Consumers have also experienced higher per-capita employment revenue and disposable income which are equally responsible for some of the rebounding revenues in the specialty foods stores.

 Beverly Boy Productions has more than two decades of experience in the production of expert video content that represents retailers, including specialty foods stores and unique health food brands.

Our marketing & promotional videos, video training programs, and expert interviews are just what your specialty foods store needs to:

• Create a digital footprint for your brand.
• Produce clear and concise brand messaging.
• Be consistent with your marketing, promotions, and brand.

We’ve spend decades perfecting the video production process so that all you have to do is trust in our business to help you build your brand.

Promotional Videos for Specialty Food Stores

Promotional Video Production for Specialty Food Stores is important because as many as 60% of executives claim they’ll choose video if they’re given the chance to learn about a product via written text, image, or live-action video content. Alternatively, Hubspot found that more than 70% of consumers turn to video when they’re ready to learn about a product or service.

If you’re not promoting your specialty food store and the products that you offer for sale inside your store with video, you could be missing out on this huge market of consumers that are almost certain to benefit from or have some kind of interest in your store. That’s where promotional videos come in to help you promote your products, draw visitors into your store, and convert them into paying customers.

Marketing Videos for Specialty Food Stores

Marketing Video Production for Specialty Food Stores will help you achieve balance with your market online, and in your store.

Consider working with a production crew, like Team Beverly Boy, to create marketing videos for your specialty food store that will:

• Give you a positive ROI.
• Increase your website conversions.
• Increase your social media shares.
• Drive traffic and organic leads to your landing pages.
• Show your customers what you have for sale inside your store.
• Help you to increase audience reach, & generate more sales, for your store.

A variety of options exist when it comes to the production of marketing videos for your specialty foods store. Consider producing marketing videos that share the story behind your store, the mission & values offered by your brand, and the key insights into the products and services that your specialty foods store can provide to its customers.

Training Videos for Specialty Food Stores

As a retail organization, you probably face an employee turnover rate close to or more than 60% as it is, but what if you could scale back the total employee turnover rate that you deal with and increase revenue for your store without it costing a bunch?

Training Video Production for Specialty Food Stores is certainly something that you should consider if you:

• Have a high employee turnover rate.
• Find that you struggle to provide consistent training.
• Feel like you can’t provide enough training for your new employees to be successful.
• Don’t know how to improve employee productivity without drastically cutting into your commitment in time & resources for your team.

You’re not alone! According to recent studies, 81% of learning professionals have recently decided that they’ll utilize new training techniques this year because they want to improve the training and education they provide to employees & members of their team.  Video training can help.

Interview Videos for Specialty Food Stores

Expert interview videos are a great way to build customer bonds between your audience and your business while you prove your experience and the expertise behind your team. Selling specialty foods requires a level of commitment to your audience and their needs, but it also requires that you can create a sense of trust and understanding between your business and your target market.

Team Beverly Boy produces expert interview videos that show off the experience, skills, and key proficiencies in your top professionals so build up audience confidence in your business and generate additional trust that will lead to more sales, audience connections, and feedback for your brand. Ask about this, and our other expert services in Video Production for Specialty Food Stores that can help you grow your brand.