Video Production for Pharmacy & Drug Store Franchises
Rising healthcare expenditures, an increase in desire among consumers to “get healthy” or to “live healthy lives,” and increased healthcare access through a variety of government programs & insurances has made the pharmacy and drug store franchise industry grow at an average rate of about 1-3% annually each year reaching a $6 billion dollar total market. The expectation is that this industry will continue to grow as more consumers become aware of the need for effective healthcare & pharmaceutical needs. Businesses that represent this industry must take steps to stay ahead of the competition by integrating a variety of marketing concepts including Video Production for Pharmacy & Drug Store Franchises into their existing operations or campaigns.
Franchises in the pharmacy & drug store industry are responsible for providing a variety of products for sale to the general public. They offer generic & brand name drugs, medications, prescriptions, and personal hygiene products as well as consumable goods, cosmetics, small pantry items & groceries, and pharmacy services including the preparation of prescription medications & non-prescription medications.
Beverly Boy Productions provides a wide range of video production services that are tailored to the unique needs of pharmacy & drug store franchises across the country. We’ll help you establish, build, and grow your digital marketing & advertising campaigns by introducing expert video content at each stage of the sales funnel to grow your audience & boost trust in your brand.
Promotional Videos for Pharmacy & Drug Store Franchises
Promotional Video Production for Pharmacy & Drug Store Franchises centers around the creation of video content that will produce awareness among prospective customers that could utilize the products & services provided by the pharmacy or drug store. Consumers might see videos that promote first aid products, pharmaceutical drugs or pharmacy services, or one of many other add-ons or value-add services offered at a pharmacy or drug store.
Think of promotional videos as one of the first impressions that your target audience will have of your franchise, and often the most influential impression that urges them to call or visit your store.
Marketing Videos for Pharmacy & Drug Store Franchises
As video is increasingly being used across the internet to generate leads, draw awareness among communities and groups of people, and ultimately to drive traffic, conversions, and sales, there are a variety of ways for pharmacy & drug store franchises to put video marketing to work for their own campaigns. Marketing Video Production for Pharmacy & Drug Store Franchises can include the creation of videos for each stage of the sales funnel, from awareness to conversion representing every important aspect of relationship building with your target market.
Since consumers watch about 100 minutes of online video each day, and that figure is increasing rather fast, it’s pretty safe to say that video marketing is an essential task for any retailer, including franchised pharmacies and drug stores. In fact, franchisors can utilize video marketing to grow their audience through social media & organically, they can increase qualified leads by up to 66% or more with video, and they can look to achieve consistently higher conversions & revenue with a video marketing plan.
Training Videos for Pharmacy & Drug Store Franchises
For the 1,422 pharmacies and drug stores operating in this industry across the United States, training is an integral process that allows new employees to come on board prepared & educated with the appropriate skills & knowledge that it takes for them to properly, effectively, and safely perform their roles. Training Video Production for Pharmacy & Drug Store Franchises incorporates a variety of techniques into the production of expert crafted videos that share knowledge, skills, assessments, and a variety of other sources with viewers to help them prepare for their positions within the franchise.
Franchises, including those in the pharmacy & drug store niche, utilize video based training programs to help them:
- Increase employee knowledge of important tasks & skills required for them to be part of the team.
- Boost employee productivity by providing them with the appropriate information and complex details necessary to actively engage in their day-to-day routines at work.
- Improve training outcomes to reduce total training time while increasing overall employee gains.
Training videos save franchised businesses money, and time, compared to when traditional training in-person or a written training manual is provided.
Interview Videos for Pharmacy & Drug Store Franchises
The good thing about running a pharmacy & drug store franchise is that you garner a bit of audience trust by having a franchised brand that has already built a positive reputation and a strong name for itself, but there are still important steps that you’ll need to take to ensure your audience is feeling connected to your business, they trust in your brand, and they find your particular location to be credible and generally worthwhile of their time & money.
Interview Video Production for Pharmacy & Drug Store Franchises can help you to achieve these, and other, important goals for your business. Start with interviews that showcase your key staff & the people that make your business most valuable. Continue with interviews that share the important connections between your business and the community. Each of these steps, and the actions that you take to ensure a relationship of trust & confidence between your audience and your business is essential to growing your operations. Ask Team Beverly Boy how it’s done!