Video Production for Eyeglasses & Contact Lens Stores

While an overall aging demographic of consumers, increased disposable income & a general rising demand for optometrists across the U.S. is likely to contribute to growth in this sector, eyeglasses & contact lens stores experienced significant closures & the subsequent struggles which resulted from said closures throughout 2019-2020 due to COVID-19, much like other stores would endure. Expectations are for these stores to grow gradually rather than as rapidly as may have been expected, due to steep competition online & the growth of big box retailers which often include optometry services inside their brick and mortar locations. Expert Video Production for Eyeglasses & Contact Lens Stores is one of several ways that optical brands can extend their reach online & off to establish strong client connections, to increase their audience awareness and to generate higher revenue & profits for their brands.

Beverly Boy Productions specializes in the creation of a wide variety of videos that can be used at each stage of your marketing funnel to build consumer awareness, increase hype around your store & the products or services you provide, boost trust, and generate revenue-generating sales. Ask us about the various types of Video Production for Eyeglasses & Contact Lens Stores that you can use to effectively grow your brand!

Promotional Videos for Eyeglasses & Contact Lens Stores

Whether you’re promoting one of a range of multifocal eyewear options to your target audience, you’re pushing the latest sports-related eyewear, or you’re trying to encourage your audience not to forget their annual eye exam and insurance-covered pair of glasses or contact lenses, promotional Video Production for Eyeglasses & Contact Lens Stores can help!

Short, engaging promotional videos are important to growing audience awareness surrounding your products & services, sort of like a quick nudge to visit your store. Think of them as the first impression you make on your audience, but make sure it’s not the last!

Marketing Videos for Eyeglasses & Contact Lens Stores

Studies prove that marketers who use video to grow their campaigns achieve 49% faster revenue growth than those who do not. This, along with many other statistics, is proof that marketing videos are essential in growing revenue, generating sales, and improving consumer awareness & engagement for the products & services provided to consumers by your store.

Marketing videos can help you grow your eyeglasses & contact lens store to the next level by providing the following key benefits:

• Increased visitor time on page resulting in up to 80% increase in landing page conversions.
• Up to 66% more qualified leads per year over non-video campaigns.
• Increased organic traffic to a website or webpage by up to 157%.
• A 53% increased likelihood of a first page ranking in Google or other major search engines.
• Up to 300% higher click-through-rate for email marketing campaigns.

It doesn’t matter if you’re posing marketing videos to your website, social media, third-party platforms, or inside your email marketing campaigns, you’re bound to experience success on an entirely new level compared to what you’ve experienced with our non-video marketing efforts.

Training Videos for Eyeglasses & Contact Lens Stores

The $13 billion dollar eyeglasses & contact lens store industry employs about 80K people across the United States. That’s a lot of people to train on various products & services that a store may provide including things like prescription eyeglasses & contacts, nonprescription eyewear including sunglasses, and things like optical goods, eye examinations, and accessories.

Training Video Production for Eyeglasses & Contact Lens Stores can vastly reduce total training times, improving employee satisfaction with the training program & reducing total turnover rates by:

• Providing visual training exposure that improves knowledge retention by 85% over written training so that employees recall 95% of what they learn.
• Providing a flexible & always available training program that employees can interact with at their own pace.
• Offering a one-and-done training solution for management that can be used over-and-over again, making training more consistent.

Training videos save companies combined costs in the billions each year and continue to deliver qualified, expert training over-and-over again making them a winning solution for most brands.

Interview Videos for Eyeglasses & Contact Lens Stores

As an independent eyeglasses & contact lens store, you’ve got to convince your community & members of your target audience to purchase their optical devices from you rather than from big box retailer, ecommerce brands, or other eye care professionals that might be able to offer products & services at a reduce cost. Proving your expertise, and experience, so that your eyeglasses & contact lens products become more attractive to the consumer is key, but how?

Expert interview videos, especially those that share the important details about your past experience & your expertise are critical to building audience confidence in your business so that you can increase sales and generate more revenue for your store. Sharing interview videos that showcase the expertise within your store will help your community to envision you & your business as the expert on eye care, eye care products, and on eye health & safety. This is pivotal to generating consumer confidence in your business to increase your sales.

Ask Team Beverly Boy about the various styles of Video Production for Eyeglasses & Contact Lens Stores that can help you achieve your marketing goals.