Video Production for Department Stores

Department stores produce over $140 billion and possess nearly 800,000 employees. Talk about a gigantic industry! As one of the 6,000+ department stores in the U.S., a top-quality marketing campaign is critical for positioning yourself to succeed among your competition. Compared to other forms of advertisement, Video Production for Department Stores is something to consider, especially when you’re one of those 6,000 businesses.

There are many reasons why video production is an effective marketing strategy for department stores. It allows you to bring in brand new customers while maintaining your current ones. We work with department stores at Beverly Boy Productions to create captivating promotional videos, top-quality interview videos, and compelling customer testimonials. Our team shares what your business offers and the impact you have on your customers. As a result, this engages your audience and allows you to reach your marketing and internal communication goals.

Promotional Videos for the Department Store Industry

Showing the world the stylish clothing and home goods you offer is critical in pulling in new customers. Promotional Video Production for Department Stores allows you to share your business with potential customers while retaining your current ones. Prospective customers see your products in an engaging video that captures their attention. At that moment, they recognize your business and will likely return as a paying customer. 

Short and engaging videos for department stores can keep the customers coming. They’re effective in T.V. advertising, but they’re incredibly effective across online platforms such as your own business website, social media pages, and email campaigns. Did you know that the average Internet user spends around two and a half hours on social media daily? That’s even more of a reason to utilize online video marketing. Short, promotional videos are a great way to engage viewers, increase your number of customers, and share your products across your social media outlets.

Marketing Videos for the Department Store Industry

When over 82% of the Internet consists of video content, it really puts in perspective how effective video marketing is. Video Production for Department Stores is an excellent opportunity you can utilize in your business.

Videos are a marketing tool unlike any other. Whether you want to show off women’s apparel or the latest cosmetics, videos can surely draw attention to your business. Consider the following benefits of video marketing: 

• Spreading the word about their business, brand, products, or services
• Establishing the company as an authority in the department store industry
• Increasing brand authenticity, building trust and credibility with clients
• Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)

This type of marketing offers a one-of-a-kind way to connect with your targeted audience, establish authority as a department store, and share your products and services across the world wide web.

Training Videos for the Department Store Industry

Saving time and money is one thing all businesses want to do. At the same time, all companies want to train their employees efficiently. From sales associates to tailors, you want all facets of your business to run like a well-oiled machine. Personalized training videos remove issues that come with conventional in-person training. This gives business owners more time and money, all while learning outcomes improve for their department store professionals.

Indeed, training videos:

• Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
• Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
• Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
• Videos are a simple and accessible way to engage your department store professionals while keeping training uniform throughout your business (pun intended).

Interview Videos for the Department Store Industry

You may think of applying for a job when you hear interview videos. However, interview videos for the department store industry include effective types of video marketing. Expert interview videos are videos that feature your business’s esteemed leaders. Customer interviews are a different kind of interview video that shares what current customers have to say about your business and its products.

Expert and customer interviews build your business’s credibility and trust within your community. One shares the perspective of leaders in the industry to help future customers better understand the product they’re receiving, while the other shares the experience that the viewer will have as a potential customer. Ultimately, they both feature insight that will drive them toward your business and help you stand out among your competition. Video Production for Department Stores is an extraordinary tool that you can use to meet your marketing and internal communication goals.