Video Production for Consumer Electronics Stores

The $82 billion dollar consumer electronics store industry has experienced significant competition with the rise of online retailers and increased levels of big box diversifying their product offers to include electronic goods. As a result, revenue growth has been on a steady decline for several years and is expected to continue declining over the next five years even despite the significant consumer need for electronic products and continued draw for many consumers to choose these retailers for their big-ticket purchases. Video Production for Consumer Electronics Stores largely focuses on the promotion of sales, driving consumer engagement to bring in new audience traffic & visitors to stores that will generate revenue, and on the creation of time & money saving training videos which can reduce employee turnover rates while equally reducing total new employee onboarding costs & expenditures.

Team Beverly Boy provides a wide range of expert video production services that can assist consumer electronics store owners in developing strong marketing campaigns that will lead to increased audience awareness & consumer engagement, profitable sales and improved revenue growth. Ask us about out expert video production services which include the creation of promotional videos & marketing content, video training programs, and expert interviews which prove industry-specific experience & expertise which is vital to building authority & credibility within the community.

Promotional Videos for Consumer Electronics Stores

For the 42K consumer electronics stores that are still actively operating in this industry throughout the U.S., promotional videos are the heart of most marketing & advertising campaigns. Consumer electronics stores share their promotional video campaigns across social media platforms such as Facebook, Tik Tok, Twitter, Pinterest & Instagram as well as on YouTube and on their own corporate websites to build up audience awareness & generate organic traffic that is essential to growing audience campaigns.

Think of short, engaging promotional videos for consumer electronics stores as the first impression that your audience will get as they’re often the key audience builder behind digital marketing & advertising campaigns.

Marketing Videos for Consumer Electronics Stores

Consumers need the electronics that are largely offered for sale inside consumer electronics stores such as Best Buy and other major vendors in the industry, but that’s not to say that they make purchases (especially big-ticket purchases) without shopping around, doing their homework, and making very careful considerations beforehand. Marketing Video Production for Consumer Electronics Stores, therefore, needs to focus on more than just generating a sale.

There must be a focus on:

• Consumer awareness & engagement.
• Brand building & trust.
• Product sales & services.
• Relationship building.
• Staying ahead of market trends.

Fortunately, marketing videos can help you achieve these, and many other, important goals that apply to consumer electronics stores.

In fact, marketing videos:

• Can increase organic traffic across a variety of SERPs.
• Can improve engagement.
• Can increase landing page conversions by up to 80%.
• Can increase email click through rates by up to 300%.

Depending on where you incorporate your marketing videos and how, they can be extremely effective in helping you to generate additional consumer traffic & sales for your electronics store.

Training Videos for Consumer Electronics Stores

Like most retailers, consumer electronics stores struggle with having enough time & money to hire & train new employees, having enough employees on-board to handle day-to-day tasks, and keeping employee turnover rates low.

Expert training Video Production for Consumer Electronics Stores can mitigate many of these challenges for these stores by:

• Reducing total training times.
• Improving training outcomes for employees.
• Increasing employee knowledge retention over written training by 85%.
• Reducing training costs.

In a study conducted by eLearning Industry, 76% of employees also stated that a company would be more appealing to them if additional skills training was offered to staff. Training videos can provide this sort of training making your consumer electronics store more appealing to would-be & existing employees & staff.

Interview Videos for Consumer Electronics Stores

Expert interviews are used for a variety of marketing purposes including to increase consumer trust & confidence in the brand and to drive consumer interest. Interview Video Production for Consumer Electronics Stores is a great way to generate consistent consumer connections with your key leaders & staff so that you can share details about the experience & expertise that makes your brand credible and trustworthy to the market.

Ask Team Beverly Boy about the many different forms of Video Production for Consumer Electronics Stores that can help you to achieve your goals. Whether you’re looking for a way to show off the latest consumer electronics products offered inside your retail store, you’re promoting an upcoming sale or event, or you’re interested in finding ways to boost consumer confidence in your business to bring more potential customers through your doors – video can help and we look forward to showing you how!