Tips on Choosing Video Production Outsourcing 

Video production is more popular and important to businesses than it ever has been before. With more than 80% of internet traffic made up of video and more than 100 hours of video consumed daily by the average viewer, it’s no longer a question of whether video is or is not important but more how much video is your brand going to produce and why. If you’re trying to decide whether you should be producing your video in-house or if video production outsourcing makes more sense, you’re not alone.

Many business owners are trying to figure out where they stand and what they should be doing in regards to devising an efficient, effective, and powerful video marketing strategy.

This means determining whether to outsource video production or whether it makes sense to keep the processes, and the strategies, in-house.

If you’re trying to decide whether you should outsource video production or not, consider these tips on deciding what’s best for your brand.

Think About How Much Video You Will Produce

The first step to determining whether it makes sense to film in-house. Or to hire a full-service video production agency like Beverly Boy Productions.

To work with your business has to do with determining just how much video you intend to create. If you’re producing a one-off video with little intention of scaling your processes?

Then you’re certainly going to want to consider video production outsourcing for your brand.

All-Video Strategy

However, if you’re considering an all-video strategy? Or if you think you’ll be producing several high quality videos per week.

It could make sense for your brand to hire an in-house production team. This really depends on your needs.

When deciding whether to outsource video production or to keep it in-house, you have to consider long-term costs, opportunity costs, and the costs associated with scaling the process.

Ask Yourself

Does it make sense to purchase the tens of thousands in equipment upfront? As a good rule of thumb, if you’re just starting out?

You’re almost certainly going to be better off outsourcing. At least until you determine whether video is going to be as profitable for your brand as you’re hoping.

Think About the Skill Level of Your Team

If there’s nobody on your team that has a background in video production, you’re probably going to be better off outsourcing.

Unless you’re prepared to hire, train, and build an entire production crew that works in-house for your brand.

Which sort of requires you to have some understanding of the processes, practices, and key areas of importance for this type of task.

You’re probably going to be better off outsourcing video production.

The Benefits

When you choose video production outsourcing for your business you get the added benefit of hiring a camera crew.

That includes multiple professionals who have dedicated their lives to filmmaking. They eat, sleep, and dream film.

They most likely have extensive backgrounds in filmmaking and you also get the benefit of the entire team working together for your project.

So you’re not just getting the skills of one creative, but several. This means you get expert storytellers, expert writers, expert cinematographers, and expert editors on your side.

Consider Time Commitment & Resources

As a business owner, you’re likely strapped for time. Most business owners already stretch themselves so thin as it is. Add to it video creation and strategy.

And there’s a strong chance that some processes somewhere along the line are going to suffer.

By choosing to outsource video production, you can focus your time on your business while your hired film crew focuses their time on your project. 

Quality and Quantity

There’s no need to distract your employees from their work. Or to have under-experienced employees trying to take on tasks that they are not skilled in such as filmmaking.

By hiring a professional to work with, you can achieve faster production output and faster, higher quality editing of your videos without sacrificing time for your business or brand. 

Additional Reasons to Consider Video Production Outsourcing

Still wondering if you should outsource video production for your business? Business owners that choose to outsource video production are generally very satisfied with their decisions.

If you’re trying to decide what’s best for your business, consider these top reasons to outsource:

• Expert film production crews work on your project while you focus on your brand.
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• Multiple creative eyes are on your project and hiring additional freelancers is relatively easy.
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• Professional talent makes your videos appear more professional to your audience.
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• Producing multiple videos will not take away resources from your everyday business tasks.
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• Top quality equipment, software, and tools are used to produce professional quality videos for your business.

In Summation

If you’re just getting started with video as a strategy for your brand, or you’re not sure how many videos you’ll produce, you should probably consider video production outsourcing.

Rather than keeping the process in-house at least until you have a better understanding of how film production works and how far you want to scale your video marketing strategy. 

To learn more about what it takes to outsource video production, give Beverly Boy Productions a call. We can’t wait to help you grow your brand!