5 Reasons to Consider Surgical Video Production for Your Practice

Surgical videos represent a way for surgeons, clinicians, and medical professionals to get more out of each surgery that they perform. When we think of capturing surgery on video, most consider the methods of using this form of video to expand or grow a practice — using surgical video production for marketing purposes.

However, the use of surgical videos can benefit your practice in several other ways, especially when it comes to improving your processes. We’ve outlined the following 5 reasons that you should consider surgical video production for your practice and they have nothing to do with marketing!

#1. Address Patient Safety Concerns

Patients often have concerns about surgical procedures. They wonder what the process is like. They want to know if their surgeon has performed this surgical procedure before. They wonder if they will be safe.

Surgical video production projects allow you to share your safety, and efficacy with your patients by providing them with viewable access to the procedure and the actions that are going to take place for their surgery.

While you may need to limit the scope of what is provided to patients to actually “see” the use of surgical videos for patient safety can greatly reduce fears.

#2. Provide Case-Based Learning Opportunities

Other healthcare clinicians, medical students and upcoming medical professionals are always looking for new opportunities to learn about the conditions and procedures taking place inside the OR.

When you allow a surgical video production crew to come into your operating room and capture the procedure on film you are crafting case-based learning opportunities for these students and staff to learn from. This is a great opportunity for you to help the medical community.

#3. Understand Performance Errors

In the heat of the moment, when a surgical procedure is taking place and an immediate decision must be made, it’s easy to make an error. Going back, rerunning the situation over and over again through your mind, may leave you coming up short for a reason or solution that could have worked better.

But when you allow a surgical video production crew in to capture the procedure on film, you can go back and view performance to identify errors and analyze them. Over time, you’ll find yourself more prepared to handle these types of situations and adverse outcomes will be reduced within your practice.

#4. Improve Procedures

Want to improve your procedures in the OR? Watch what you’re doing. Watch what your team is doing. Analyze every step and task. As you do, you’ll likely find ways that you can improve procedures to get more from your operating room staff.

The use of surgical video production processes to improve procedures in the OR is a great opportunity for you to break the chain of events that results in performance errors or adverse events.

#5. Generate Greater Awareness

As you watch yourself perform surgery or you watch others perform intricate surgical procedures, you’re bound to become more aware of the practices and procedures taking place.

Furthermore, sharing this information with others can help your stakeholders, staff, and members of the medical community to achieve greater awareness of their practices and procedures in the operating room.

Hire a surgical video production crew today to begin communicating your processes and procedures clearly, on film, for improvements to be made.