6 Reasons to Use Video Strategy to Grow Your Brand
Video marketing is absolutely vital to growth online. Businesses that use video are seeing extreme increases in their consumer engagement and conversions while those that avoid video are being left in the dust. If you’re wondering how you can use video to grow your brand, consider video marketing strategies.
Video as a strategy of brand growth will keep your consumers satisfied and engaged with your business — both are important to conversions. Check out these 6 reasons you should be using video strategy to grow your business.
#1. Build Brand Awareness
Video production can help you build a stronger brand awareness for your business. Consumers need to come to your website and immediately recognize your brand for what it is. But you also need them to recognize your marketing efforts.
That take place off your website such as on social media and in other areas. Media rich content is what consumers will recognize and remember — not some boring text ad. You need video to build brand awareness that’s going to stick.
#2. Social Engagement
Followers look to social media to determine whether they should trust you and how to engage with your brand. Your video marketing strategy should include the use of content on social media to boost social engagement.
In fact, videos can increase your followers and subscribers substantially. Think of a viral video. One viral video will get shared, liked, commented on and re-shared over and over again. This is the strategy that grows brands exponentially.
Video content leads to increased conversions. This cannot be stated too many times! Video content leads to increased conversions. Video represents a way for your brand to reach prospects at all stages of the marketing funnel.
Reach, connect, qualify and convert with a video strategy that is built with growth in mind.
#4. Brand Trust
Video strategy that focuses on showing brands who you are and what makes your brand tick will build trust. Your brand can build essentially trust between consumers with various forms of video content.
Ultimately, the more you can use video strategy to add a human element to your brand, the stronger the trust between consumers and your brand will be.
#5. Mobile Views
Video content is optimized for mobile viewers. Video strategy that includes the use of mobile friendly content is going to make consumers more satisfied with your brand. Your content needs to be functional across all devices. It all starts with a great video strategy.
#6. Organic Rankings
Build your brand with a quality video strategy that grows your organic rankings. Organic rankings will naturally increase for each page that you include a video on.
So if you’ve got video content, start sharing it on your website pages. Call Beverly Boy Productions to get started with a video strategy that will boost your organic rankings right away.