5 Benefits of Producing a Small Business Explainer Video 

Video content is an absolute necessity for your business. Brands that avoid video are literally missing out on the potential of reaching the millions of consumers that together spend 500 million hours watching video content each day. Studies show that if you’re posting videos for your brand, you’re increasing your ability to sell products or services by as much as 144%. Likewise, small business explainer video content has the power to deliver amazing results for your brand with ease. Checkout these top benefits of producing small business explainer video content for your brand. 

1. Short, Engaging Content 

Consumer attention spans are shorter than ever. But when you produce small business explainer video content that is 90 seconds or less you’re both showing your consumer that you care and realize they are busy and you’re delivering engaging content that fits in their timeframe. Explainer videos have the power to target your audience and help them understand complex processes in 1 minute. 

2. Simple, Streamlined Concepts 

Small business explainer video content streamlines concepts into a simple, easy to understand visual representation. Explainer videos have the power to make some of the most complex products or services easy to understand. And when consumers understand what you’re selling and how it is valuable to them, they are more likely to purchase. 

3. Visually Attractive Explanations 

Small business explainer video content provides visually attractive explanations to consumers while offering entertainment too. Live-action explainer content, animations, and the use of motion graphics can all help consumers better understand key concepts. 

4. Information Powerhouses 

Producing a small business explainer video allows you to provide tons of useful information to your consumer audience without taking up tons of time. Send your message to consumers and help them to see how your products or services will improve their life. It’s a win/win for your brand! 

5. Improved Rankings 

With all the benefits that come on the consumer level when you produce a small business explainer video it’s hard to realize that there are benefits technically too. But there are! Google will rank your website and webpages higher if you include video content that is relative to the consumer search. Therefore, when you produce a small business explainer video for your brand and share it on your website, you’re also going to improve your rankings. How can you afford NOT to produce this great content?