3 Reasons Online Video Creation Services Matter

The growth of the internet and continued use of video to gain attention online is a trend that isn’t slowing. People are always looking for more inventive ways to grab audience attention. Over the years, major brands have used online video creation services to gain viewers. If you’re not sure about online video creation services, or wondering if the addition of video marketing is really something that your budget should include, consider these top reasons to include video in your marketing strategy. 

#1. Increased Click Through Rates & Opens 

Did you know that emails which include a video are more likely to be opened? The statistics are actually in the amount of about 300% more click-throughs than if you did not include a video.

If you’re looking for increased conversions and click through rates, then include online video creation services into your marketing budget. The next time you go to send out an email, consider including a video with it. See if you can increase your click-through and open rates over what you are accustomed to.

Incorporate Detail

You might even want to take it a step further and include a video that shows detailed how-to use of a product or service you’re selling. Statistically, 64% of consumers report that they are more likely to purchase a product if they watch a video about it.

So make those emails shine and include a product or service how-to video so that you can watch click through rate go through the roof and your sales can increase too! 

#2. Increased Conversion Rates 

In marketing all that really matters is conversions, right? Without conversions all of your marketing efforts are futile. Online video creation services that focus on delivering quality video content to your audience can increase your conversion rates substantially.

In fact, a recent study found that landing pages which included a video had 80% higher conversions than the exact same landing page without a video. It is believed that video increases conversions for a variety of reasons. Consumers like to connect with brands that they feel go the extra mile to help them.

Consumer Problems Solved

So when you have a video that helps a consumer solve a problem, that consumer is more likely to purchase or convert for your brand. The same is true when a video shares a testimonial that humanizes your brand in the consumer’s eyes. 

#3. Increased Content Consumption & Understanding 

Online video creation services that focus on helping consumers to better understand complex products or services can improve your bottom line. This is especially true if you sell a product or service that is difficult to use or if your product or service features many different features.

Teach consumers how to get the most out of your brand by delivering quality how-to content to them so that they can benefit from the products and services that you offer. Did you know that 59% of executives said they would rather watch a video than read text?

Team BBP Is Here For You

Online video creation services can help you to reach more executive level consumers and everyone in between. Further, when consumers watch a video they are likely to retain 85-90% of what they see versus just 10% of what they read. 

Looking for online video creation services that can help you increase your bottom line? Give Beverly Boy Productions a call at 888-462-7808.