Tips for Creating a B2B Video Marketing Strategy
Are you new to producing B2B video marketing content? As a business to business marketer, you’re probably always seeking new ways and opportunities to reach and connect with your target client or audience member. We’ve put together a list of tips and tricks to help you succeed with your B2B video marketing.
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Each of these tips is formulated with the B2B video marketing content in mind. From taking steps to keep content native on LinkedIn to repurposing old content so that you can get the most out of your marketing spend.
We think these tips are sure to help you succeed with your efforts. For more B2B video support, give Beverly Boy Productions a call today at 888-462-7808!
#1. Repurpose Content
Marketing from business to business means you’re going to need a lot of content. The best way to succeed with your video content is to repurpose it when you can to get the most out of your video spend.
Consider repurposing blog videos into individual social media clips and also sharing them on various other pages of your site.
#2. Produce Videos that Appeal to the Customer Lifecycle
The customer lifecycle is going to b and flow. You know that in the early stages you’re going to need to produce awareness and in the latter stages you’ll do a lot of nurturing and follow up. Your video content should automate much of this for you in your B2B video marketing strategy.
#3. Publish Native Videos on LinkedIn
B2B video marketing strategy should include the ability to publish your videos on LinkedIn in a native manner. What does it mean to publish Native videos? It means that you need to take steps to produce the video content specific for distribution on LinkedIn and post it there first, before you share anywhere else.
#4. Use a Call to Action
Every B2B video that you produce should include a call to action that appeals to your target business audience. You know who you’re trying to reach with your video content, make sure that the call to action appeals to that audience. Don’t rush this.
#5. Use Audience Personas
One of the best tips for creating a B2B video marketing strategy is to clearly define your audience personas upfront. This is where you will spend time outlining the key personalities and behaviors of your ideal target customer or audience member and then you’ll craft video content that appeals to this persona.