How to Produce Killer Investor Pitch Videos that Drive Fundraising
One of the most important videos you may ever create for your business is created before your business ever grows — it’s the investor pitch video and it’s an absolute vital element of your business’ success. Learning how to produce killer investor pitch videos that will drive fundraising engagement for your startup is not something new. In fact, many businesses already have what it takes to produce professional quality investor pitch videos that drive maximum fundraising — do you?
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At Beverly Boy Productions, we work with clients that are engaged in startup businesses and new product launches all the time. We produce professional quality investor pitch videos for these clients regularly. Give us a call to learn more!
Grab Investor Attention
It’s not as easy as it sounds! In fact, big time investors are often not exactly “easy to please.” While the best investor pitch videos are those that can attract investor attention right from the start, it could be a bit more challenging than you think.
To grab the attention of the investor, we recommend you start with a statistic or other highly engaging tactic that helps them to immediately foster an emotional connection to what you have to say. You’ve literally got about 5 seconds at most — make it count!
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Tell Great Stories
The best investor pitch videos tell the story of the product or business in which you’re seeking investments. But you can’t just tell a story that is bland and basic. That won’t stand out! Great storytelling is an art.
This is why we recommend hiring a professional to help you produce investor pitch videos for your project launch or business startup.
A great pitch delivers a flawless story in which the investor connects, feels the urge to get involved, and cannot help but to say “Yes” to the investment.
This doesn’t mean you’re going to answer every question or deliver every detail — leave something up to the imagination of the investor so that they feel compelled to reach out to you to discuss further.
Keep it Short & Highly Engaging
Great investor pitch videos are usually between about 3 and 5 minutes totally length. Longer is not always better, especially if the content is not engaging! If you can deliver the story in 2.5 minutes, do it!
The point is, the length of your video plays a key role in the interest of your investor. Choose a length that allows for complete delivery of the story without being overly long, trailing off subject, or losing the attention of the viewer.
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Use People & Graphics
The best investor pitch videos showcase people in the story that make up the business or product and help investors to see themselves involved. People connect with other people, so it’s important to have people in the video showing off the important elements.
It’s also important to incorporate graphics or special effects to further deliver an engaging and captivating story.
Consider the use of graphics to delivery key points or figures. We also recommend that you deliver crucial clarification of key items of importance through graphics such as text. This, when viewed alongside the audible use of figures and facts, will stick in the minds’ of the investors.
Want more information or professional help producing investor pitch videos for your business? Give Beverly Boy Productions a call!