5 Reasons to Invest in Video Production for your Event Planning Business

Marketing your event planning business is much like marketing various other forms of business – it takes time, effort, and investment. With the increase in video use online through websites, email and social media, no marketing plan is complete without high quality, 4K footage. In fact, video production for your event planning business can help you to create a stronger sense of branding for yourself so that you stand out against competitors. But these are not the only reasons to invest in video production for your event planning business. Here are a few more.

#1. Branding for Your Business

The branding that comes from a video is something that only video can do — it tells your story, in a way that others will recall and recognize.

When you invest in video production for your event planning business you get a level of branding for your business that helps you to create a stronger sense of recognition with a wider audience than simple written content or basic marketing and branding could ever do. 

#2. Production and Design Skills

As an event planner, you know the importance of attention to detail– don’t you? Even the best event planners sometimes miss out on tiny details, but it’s rare in their niche. The same is true when you invest in professional video production for your event planning business.

Hiring a professional means you’re bringing in the production and design skills that it takes to produce top quality footage for your brand.

A professional videography company will not miss the attention to detail when it comes to producing video content that is of absolute quality including critical design, sound, and acoustic components.

#3. Outside Voice

Investing in video production for your event planning business gives you an outsider’s opinion on your marketing collateral. Sometimes an outside view of what you’re working on is all it takes to produce something that is of exceptional quality.

A professional video production crew will advocate for everything to be perfect with the setup and filming of your production as well as with the final editing and addition of graphics that pull the entire film together. It’s well worth the investment.

#4. Increased Conversions

What event planning company doesn’t want higher conversions? Video has the power to increase conversions for your event planning business in several ways. First, the addition of video to your website will help you to rank more pages, higher, in Google.

Second, the use of video in email will result in higher open rates and significantly longer reading or engagement. Both are required to increase conversions.

#5. Great Consumer Experience

Want to WOW your audience? Feed them top quality video content that they’re looking for. Did you know that more than 85% of consumers state they make a purchase or schedule an appointment with a company after they watch a video related to the brand?

Great consumer experiences start with video! Just like planning events takes time, effort and professionalism in the field, so too does video production. When you invest in video production for your event planning business you can expect all of the above and some!