Can Video Marketing Really Gain Me More Customers?

Video marketing is a growing trend that as many as 87% of businesses are already on board with. These top businesses and brands realize that video content marketing is an excellent opportunity to capture the attention of any audience and engage. With demand for video content increasing seemingly by the minute, many businesses that are new to the idea of video content marketing are wondering, “Can video marketing really gain me more customers?”

At Beverly Boy Productions, we provide full service video production to assist with your video marketing campaigns. Not only do we truly believe that video marketing can increase your chances of generating more customers, we’ve seen it firsthand. Give us a call at 888-462-7808 to learn more.

Video Marketing Statistics

Don’t take our word for it, when you ask, “Can video marketing really gain me more customers?” consider the following video marketing statistics to back up our claims that video marketing can, and will, produce higher customer interaction, engagement, and retention for your brand:

• 83% of businesses that use video marketing say it helps with lead generation.
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• 87% of businesses say that video marketing increased traffic to their website.
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• 80% of businesses say that video directly increased sales for their brand.
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• 84% of people say they’ve been convinced by a video to purchase a product or service.

Positively Trending

Consumers love video, and brands that use video are seeing a positive ROI on their marketing campaigns. There’s really no question as to the effectiveness of video marketing.

Video Marketing to Increase Customers

So, how can video marketing really gain me more customers? The truth is, video marketing can drive more customers to your business in several ways.

Essentially, the use of video allows your brand to stay ahead of the competition while connecting with your audience and boosting your reach online. Video marketing can help you gain more customers in the following ways:

• Videos increase conversions rates resulting in more paying customers.
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• The addition of video in an email increases click-through rates by up to 300% increasing the number of customers you generate through email campaigns.
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• Videos help to move would-be customers down the marketing funnel toward paid opportunities.
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• Videos increase search engine rankings, driving new traffic to your website and increasing potential for that traffic to convert into a customer.
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• Videos increase dwell time on your website, resulting in higher search engine rankings and increased traffic for your brand.
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• Videos lower bounce rate, resulting in higher Google SERP rankings for your brand.
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• Videos build trust among consumers, increasing their likelihood of converting.
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• Videos boost brand awareness resulting in increased customers for your campaigns.
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• Videos help consumers make a purchase decision.
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• Videos increase engagement on social media, boosting awareness and driving traffic to your brand.

The Takeaway

Can video marketing really gain me more customers? Absolutely! The stats don’t lie and the numbers can’t be overlooked! If you want to generate more customers, you need to start generating more videos! Give Beverly Boy Productions a call at 888-462-7808!