Why is Video Content Marketing Important for Business?
Content marketing, or the use of various forms of written, verbal, or filmed content to generate awareness and drive conversions for your brand, is a key element to any marketing campaign. But the way we produce content for marketing campaigns has largely changed. The focus is less on written content and more on video content as the impact of video appears to be significantly more powerful and effective than any other form of content. But why is video content marketing important for your business and what can you do to improve your video marketing initiatives?
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At Beverly Boy Productions, we work with clients that are interested in producing videos that will boost brand awareness, increase target audience reach, and drive conversions. Give us a call at 888-462-7808 to learn more about our full-service video production and the impact video content marketing can have on your brand.
What is Video Content Marketing?
Video content marketing is a reference to a business’s use of video content to increase awareness of their brand, drive traffic to their online profiles, and generate conversions.
Much like written content marketing, which was once extremely powerful and still has its place in marketing campaigns, video content marketing is a rapidly growing trend that is backed by some hard statistics as follows:
- 81% of businesses are using video as a marketing tool
- 60% of people would rather watch videos online than watch TV
- Videos make up about 80% of consumer internet traffic
- 78% of people watch online videos every week
- 55% of people watch online videos every day
- Viewers retain 95% of the message contained in a video
- 72% of consumers would rather learn about products or services by video versus written text
So, it appears there’s really no question as to the effect or impact of video, the true question is how can video content marketing be incorporated into your business marketing initiatives to help your brand grow?
Videos Explain Better than Written Text
You saw the statistic, 72% of consumers would rather learn from a video than read a blog post. And, since consumers recall up to 95% of what they see in a video, you’re doing yourself justice by producing video content that shares your most important messages with your audience.
Video content marketing is better for explaining your brand, sharing your story, and convincing your prospective customers to purchase from you than any other form of content. Period!
Videos Have a Great ROI
According to 83% of businesses and marketers that are already using video content in their marketing efforts, videos have a great ROI.
As a business owner, or marketer, much of what you do when creating marketing campaigns is focused on getting the highest return on your investment, right? Video content marketing is important for your business to diversify it’s deliverables so that you can maximize reach to consumers and increase your ROI.
Video is Versatile
Think video is only for big corporations? You’re wrong! Video is incredibly versatile and represents a unique opportunity for you to maximize your reach. If you’re not already using video content marketing for your business, consider all of these great ways to get started:
- Share short-form videos on social media
- Host live video events
- Host a video webinar
- Create a video story to increase awareness of your business
- Include video testimonials on your landing pages and in email campaigns
- Create product demonstration videos for your product pages
Video is Great for SEO
The use of video content marketing for your business maximizes your SEO reach, too. Uploading your videos to YouTube, your website, and various other locations can help you to increase your reach while boosting your rankings.
In fact, sharing a video to your product pages can increase the potential for those pages to rank first in Google by up to 30% or more. With the addition of searchable video content, you have more opportunity than ever before for your video content to show up in the search engine results.
So why is video content marketing important for your business? Because without video, you’re essentially missing out on tons of opportunity. Consumers want video, and the brands that incorporate video into their everyday marketing campaigns are the ones most suited to succeed!