5 Ways to Incorporate Video Production in Digital Marketing

Digital marketing is a growing trend that most every business has at least some focus on. Even mom-and-pop, local small businesses know the importance of a strong digital presence. As the internet continues to take over as the primary source of information and connections between brands and consumers, there is no doubt that a continued need to incorporate video production in digital marketing campaigns will be seen. 

In fact, it’s already largely recognized that video is required for digital marketing presence, and that digital marketing is required for strong video presence. If you’re not sure how to incorporate video production into your digital marketing campaigns, stick around–we’ve got some ideas.

1. Product & Service Videos

Everything from product demonstrations and service guides to promotional videos that showcase major products or services can be produced for your digital marketing campaigns. In fact, if you want a product or service landing page to rank higher in Google or other organic search engines such as Yahoo! or Bing, the best way you can increase your page rankings is by optimizing your content and including a related video on the page. Consider incorporating product and service videos in digital marketing campaigns that you’ve already set in place that just need an added boost.

2. Landing Page Testimonial Videos

Your digital marketing campaigns likely direct traffic to landing pages that showcase your products, services, or sales funnels. The use of a video testimonial on these landing pages can help you to close more deals. In fact, people are up to 80% more likely to purchase a product or service after they see a video about it or a positive testimonial. And, since testimonial videos are short and simple to produce, this is a great starting point for lower budget digital marketing campaigns.

3. Live Social Media Videos

Incorporating video production in digital marketing isn’t always about the past-tense. Sometimes the use of live social media videos, such as Facebook Live Stream, represents an ideal way to connect with your audience and build up some steam. Consider sharing live stream video content if you’re at an event or participating in an off-site engagement that your customers would enjoy being a part of.

4. Corporate Overview Videos

If your business is new to digital marketing, company overview videos may be a good starting point. These videos have served businesses for many years as a basis for helping consumers get to know what a brand is about. Consider incorporating video production in digital marketing campaigns that showcase your brand story. Host corporate overview videos on your company homepage, about us page, or in your email outreach campaigns.

5. Behind-the-Scenes Videos

A great way to incorporate video production in digital marketing campaigns that you are engaging in on social media, the behind-the-scenes video represents a way of connecting your audience with your content on social media or otherwise. People enjoy seeing what goes on at work, or behind-the-scenes of a factory or brand that provides a product or service they enjoy–just keep it authentic, engaging, and exciting to win the audience over!

Let’s Work Together

Want to learn more about incorporating video production in your digital marketing campaign? Look to Beverly Boy Productions, and call us at 888-462-7808 for more information!