5 Video Marketing Hacks Every Business Owner Should Try
It’s true, hundreds of hours of video are added to YouTube every minute and millions of hours are consumed each day by viewers, but if you’re not optimizing your videos and taking steps to properly market them, you could be missing out on a lot of the value. People are certainly watching videos online from all over the world, but it’s not a set it and forget it process. If you’re focused on lead generation, conversion optimization and growth then these 5 video marketing hacks are an absolute must for your business!
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At Beverly Boy Productions, we specialize in video production and professional video marketing for business owners, give us a call at 888-462-7808 to learn more about our services and the steps we’ll take to help you achieve success with your video marketing efforts!
1. Market with a Purpose
Don’t just produce videos haphazardly! You need a purpose! All of your video content should be produced with a purpose in mind, a reason for which you are creating the video and distributing it to your audience.
If you don’t have a reason, it’s time to do some planning. Creating content without a purpose or that is irrelevant to your audience could waste a lot of time and money.
So, unless you’ve got time and money to waste, be mindful of the content you create and before you attempt any further video marketing hacks, start out with creating videos with a purpose.
2. Streamline Your Video Production
There’s no question that video content is an important addition to your marketing mix.
However, many business owners have yet to streamline their video production process in a way that allows them to maximize their content production to meet the desires of their audience.
They also strive to achieve a level of production that equates to the amount of finished video content that they wish to have included in their marketing campaigns.
Finding a way to streamline your video production so that you can create content on a regular basis that is targeted to your audience and appropriate is key.
This is not the time to reinvent the wheel. You’re best off hiring a professional video production company to work with that will create your videos with professional quality and speed.
3. Utilize Resources You’ve Already Got
Some of the best video marketing hacks center around saving money and time. Using resources that you already have or have access to will do both.
For example, you don’t need a Hollywood actor to represent your brand. You likely have access to talent that will be a part of your videos for a fraction of the price (or for free even) and without a lot of time spent casting or scheduling.
Think about the types of content you can make with your own company. Things like employee testimonials, corporate culture videos, and similar content does not require outside talent.
4. Plan Promotional Strategies that Work
This process is two-fold. First you have to produce your content, then you have to have a planned strategy in place for promotion.
Producing videos that you don’t ever promote is like writing a book and setting it on the shelf – nobody will ever see it that way!
Plan out your promotional strategy so that your videos will reach your audience and generate the level of representation that you expect from your content.
Keep in mind the core demographics of your audience, where they spend their time online, and what they expect to see — and target them!
5. Check Analytics & Keep Improving
Video marketing hacks that omit the need to check in on analytics to find out just how effective the marketing has been are useless!
You’ve got to monitor your analytics to determine the power of your marketing strategy. As you monitor your analytics, you should also be adjusting your strategy to improve your efforts.
If you find that a particular video marketing strategy worked well, you should make note and consider using a similar strategy again for additional videos.
If a particular strategy wasn’t as effective as you may have wanted, consider steps to improve along the way.
Following these video marketing hacks will help you to achieve success with your video content and distribution efforts. For help producing videos, give Beverly Boy Productions a call at 888-462-7808!