5 Different Types of Videos for Marketing

Sure, once upon a time you could send out a paper advertisement to an audience nearby and could generate sales. Things like that used to work well. However, the use of plain old paper advertisements is something that really doesn’t stick or resonate with an audience much anymore. In fact, a lot of things that used to work well for marketing don’t really do so well these days. That’s why these different types of videos for marketing are so important now.

Nowadays, marketing your business requires more than just words on a page. Today’s complex environments are full of consumers seeking engagement, interaction, and insight. The best marketing campaigns incorporate various types of videos for marketing as well as other forms of visually-engaging content into their portfolios.

The Various Types

So what types of videos for marketing are most beneficial? Below we’ve outlined 5 types of videos that are ideal for marketing campaigns:

1. Corporate Branded Videos

An introduction of sorts, corporate branded video content allows your brand to share its story with your audience while building strong connections based on core values. Corporate branded videos can help you to differentiate your business from the competition while creatively providing visual stimulation for your audience. These videos should be unique, short, and powerfully effective.

2. Explainers and How-to Videos

A great explainer video will engage your audience and help them to understand something. Whether it’s a helpful tip, a full-length activity, or a complex solution to a common problem, explainer videos and how-to content is great for businesses that provide services to consumers. These types of videos for marketing are best for establishing authority on a subject and building a stronger sense of trust for your brand.

3. Review Videos & Testimonials

Product reviews and testimonial videos are two types of videos for marketing that can be used to prove just how great your brand really is in the consumer’s eye. Considering 57% of consumers are more likely to purchase a product or service after they see a video testimonial or product review for an item, this type of video for marketing is certainly powerful. Consider using these forms of videos to built up consumer trust in between your marketing campaigns.

4. Corporate Culture Videos

The use of various types of videos for marketing your brand or the intricate behind-the-scenes connections that make your business so special is a growing trend. In fact, customers enjoy seeing corporate culture videos so much that these types of videos often have higher views and inspire frequent social shares. Humanize your brand with a corporate culture video that shows what you’ve got.

5. Business Event Videos

Sharing business events with your audience represents a way of bringing customers and clients together for some fun and celebration. Producing these types of videos for marketing will allow you to showcase your corporate or business event in various ways and you’ll connect with consumers where they are–like on Facebook, Twitter, or Instagram. In fact, sharing event videos via Facebook Live Stream is likely to get you higher engagement too–up to 10 times more to be exact!

Team Up with Team Beverly Boy

Ready to get started with these types of videos for marketing? Give Beverly Boy Productions a call today at 888-462-7808 for more information!