5 Reasons Why You Need an Explainer Video Right Now
Search rankings are a big part of how businesses operate in today’s competitive environment and according to the major search engines, videos are vital to success online. With search rankings changing, and video representing a large part of internet interaction and support online, this is just one of the many reasons why you need an explainer video for your business, right now! Just think about how strong an explanation is when it includes visual support, graphics, and audible connections for customers or clients.
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Check out these 5 reasons why you need an explainer video in order to achieve success in today’s competitive market.
1. Increased Search Engine Rankings
According to recent studies, web pages that include a video are up to 80% more likely to rank first page than those that do not. A great explainer video can be used to instantly increase your search engine rankings for key terms or product related pages.
A Step Further
But don’t stop there, consider the use of explainer videos for your service pages, FAQ pages, and other areas of your site. Even adding a video to your homepage can help you achieve success online.
2. Increased Conversions
A well-defined, expert produced explainer video has the power to boost conversions for your brand. Who doesn’t want more conversions?
The Statistics
Recent studies provide that people are up to 85% more likely to purchase a product or service after they see a video explaining it in greater detail. Explainer videos are widely used to convert visitors into customers.
3. Improve Product Understanding
Do you offer a product or service that is complex? If explaining your product or service is something better visualized, this is a huge potential reason why you need an explainer video! Explaining products or services via video saves time and delivers the explanation in a way that consumers can connect with.
4. Increase Visitor Traffic
A great explainer video has the power not only to help you increase your search ranking which can lead to higher organic traffic numbers for your brand, but there’s also a potential to increase referral traffic to your website when you produce professional video content. While there are no surefire methods of going viral, there are opportunities to reach more referral sources online with video. A great explainer video can increase visitor traffic to your site, further increasing your potential for conversions.
5. Increase Interest In Your Brand
Still not sure why you need an explainer video right now? What about increasing the level of interest that consumers have in your brand? Great explainer videos can be used to boost consumer interest in the products and services that you sell while also increasing engaging and activity for your brand.
The Internet Age
People watch videos frequently and consistently online. More than 70% of internet users watch videos on a daily basis. Most watch them several times daily via phone, tablet, or computer. If you’re unsure as to why you need an explainer video right now, think about the traffic, conversions, rankings, and interest that will come with a single explainer video for your brand–that’s why!
Team Up with Team Beverly
Give Beverly Boy Productions a call today at 888-462-7808 to learn more about why you need an explainer video for your business, today!