How to Make a Successful TV Commercial

Proven strategies do exist when it comes to determining how to make a successful TV commercial. Don’t believe us? Think back to the commercials that made the most lasting impressions on you. Now think about key elements of each of those commercials. What are they?

The most impression setting commercials are usually entertaining, fun, or otherwise emotionally connecting and they resonate with the audience in some big way. As we look at how to make a successful TV commercial, patterns come to mind. Here’s what we believe it takes for success:

1. People

People connect with people, period. A commercial that lacks people is almost certain to lack a personal connection to your audience. In fact, some of the most memorable commercials include people interacting with one another in some way that showcases the appropriate use or benefits of the products or services being advertised.

2. Story

Great TV commercials tell great stories. What does it take to write a story? Most of us learned this in kindergarten, but in case you need a refresher, a good story has: a beginning, a middle, and an end. Not only that, but there must be some kind of struggle or tension and there must be a resolution. Telling a great story in 30 seconds can be tough, this is why most clients decide to hire a professional to write the script.

3. Tone

Anyone that knows how to make a successful TV commercial knows the importance of achieving the correct tone. Think about the most appropriate tone for your brand. It certainly won’t make sense to produce a commercial that is funny if your brand develops cancer treatment medications. Likewise, a somber tone will not fly for a commercial that is advertising children’s toys. Tone must match your audience and brand whether it’s serious, somber, quirky, peaceful or otherwise.

4. Theme

Learning how to make a successful TV commercial involves a close consideration of theme. Incorporating a similar theme throughout your advertising is a valuable method of helping consumers to recognize and associate a particular commercial with your brand. Consider them as you produce your advertising campaigns. Producing entire campaigns that are built around a common theme will build up the level of memorization and connection that takes place when your audience sees your ads.

5. Call-to-Action

Every great commercial includes a call to action that directly explains to your audience what you expect them to do after watching the commercial. All marketers know that a call-to-action is absolutely required when producing television commercials or other adverts. But what kind of call-to-action should you use?

Overarching Goals

This will depend largely on the overall goals of your commercial. Consider how your call to action can align with your goals, target audience, and intended advertising. Always make sure that whatever call-to-action you choose, it’s going to be something that your intended audience will respond to.

Get in Touch With Us 

Now that you know how to make a successful TV commercial, are you feeling like you may need some professional assistance in order to put it all together? Give Beverly Boy Productions a call at 888-462-7808 today!