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commercial production cost

How much does it cost to produce a commercial?

How much does it cost to produce a TV commercial? This is a very common question that we get at least a dozen times a week. (drop us a line for a quick phone consult,  1-888-462-7808 we’d love to hear from you) There is really no short answer to this question because at the end of the day, the TV commercial production cost is determined by you. The average cost of a TV commercial could easily range anywhere from $1,500 to $150,000 it really depends on a few different variables. Read on for more details, or visit our TV commercial production page to see samples and chat with us about your project.

Below we have provided a list of commercials that we produced with a corresponding price range to give you an idea of what your budget can get you.

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Need Results with Small Budget.

Let’s say you have a small business and you don’t have a lot of money. Your competitors have launched a YouTube campaign, and now you are seeing their spots on local cable. This can be quite frustrating, but you can take action. You see, if you are a smaller operation and just need to get a 30 second TV spot production under your belt to quiet the competition, don’t worry its possible. You see the cost to produce a 30 second commercial could run you as little as $1,500 – $3,500. If you are looking to do something basic like, a text and graphics spot with royal tee free music and a professional voice over. This could be the short answer to a looming challenge. See commercial samples below.

Kick it up a notch.

If you are looking to wow your clients, and crush your competition, you might want to kick it up a notch. So How much do commercials cost to produce, let’s say you have a product that can make you millions only if you could put together a 30 second direct response campaign that can air on television. You are going to need actors, makeup artist, professional camera crew, a studio, a director and a few other things. This type of commercial with all the bells and whistles can cost you anywhere from 20k to 30k. The cost of producing a television commercial of this quality is much more than the previous because there are so many moving parts, and you need seasoned experts to keep all of the pieces of the puzzle together. A professional video production company will manage your TV commercial production cost so that everything makes sense at the end of the day.(Need more info? Click here to setup a free consultation we’d love to hear from you)

Deep Pockets.

Let’s say budget is not a concern for you, and you just want what you want, willing to pay whatever the cost. In this case, TV commercial production cost is not your concern, you’ll simply tell us what you want, and it’s our job to make it a reality. These types of projects can easily fetch anywhere from 150k up to well over 1 million dollars. This will depend on if there is a star director attached, a celebrity or well-known athlete, or luminary from another industry, the price can balloon north depending on what is attached.

Know what you want.

So, all and all, the cost of producing a television commercial really does depend on what you want. If you your question is How much does it cost to produce a commercial, but you aren’t sure what you want, it’s good to surf through YouTube and look for a similar concept that has already been produced. This will give us a clear idea of your concept, we can then pretty quickly put together an estimate based on the reference video. Or feel free to give us a call and we can walk you through the process. we film commercials all over the nation from New York and Miami, to Chicago. So contact us and we will be happy to give you a free quote today. (Click here to set up a call with one of our producers)

how much does TV advertising cost

How much does TV Advertising cost?

So you have your finished commercial, now how much does TV Advertising cost? This is the golden question to which there are a plethora of answers. The airing of a 30 second commercial can cost you anywhere from $50 or $80 per spot, to $1,500, or $20,000 per spot. it all depends on a few different variables. Where your TV Advertising is going to be targeted will ultimately determine how much your airtime will cost. If your TV Advertising is geared toward a regional, or local market then you could be looking to spend as little as $50 per 30 second spot.

How much does it Cost to air a local commercial?

For example if you want to Advertise in a local cable station within a 65,000 household radius close to your business or service then you can get cheaper rates. The only catch is that your TV Advertising will only be focused in that particular area, or zone. however if you want to reach more areas with your message during a prime time broadcast network TV program, then you could look to spend upwards of $10,000 plus per 30 second TV spot. The catch here is that you will be available on every TV within the selected area, and can potentially reach millions of viewers with your TV Advertisement.

How much does a national TV ad cost?

Let’s say local TV Advertising is too shallow for you, and you want to reach the masses, you will want to go the direction of National TV Advertising. A single 30 second TV spot can cost you anywhere from $25,000, to $150,000 depending on what network, and what time your commercial airs. To advertise a commercial on the Super Bowl nationally, you can look to spend a cool 4-5 million for one 30 second spot. So whether you are focusing on local TV Advertising for your business or service, or you want to reach the nation with your message. It’s all possible, but first you have to create the TV commercial.

See Samples below of commercials we’ve produced including price ranges from least expensive to most expensive:

Potential budget range from $800 – $1,000

This commercial is made up of still photographs, a professional voice over, and provided artwork.

Potential budget range from $1,500 – $2,500

We produced this commercial for Disney cruise lines, this commercial included animation and graphics with royalty free music and a voice over.

Potential budget range from $2,500 – $3,500

This commercial was shot on a Canon C100, we filmed on location with one talent, HMU, professional voice over, and other voice actors.

Potential budget range from $2,500 – $3,500

We produced this testimonial style commercial to promote a POS system, this was filmed in HD and included an animated logo at the end.

Potential budget range from $3,500 – $5,500

We filmed this commercial in full HD, with a 4 man crew, also using a drone to capture the clients work in progress. This commercial is also being aired in local movie theaters for our client.

Potential budget range from $6,500 – $9,000

This commercial was part of a series filmed over 2 days, we shot this on Canon cameras, with a 7 person film crew, including HMU, craft and catering. we used actual faculty and staff as talent.

 

Potential budget range from $10,000 – $20,000

We filmed this commercial in the style of a popular TV show, we worked closely with our client to secure location and talent. we filmed this on HD cameras with a 7 person crew.

 

Potential budget range from $20,000 – $30,000

We filmed this commercial in a studio in CT, shot on Sony cameras, and cine lenses.

Potential budget range from $20,000 – $30,000

We filmed several commercials for this campaign, and provided a full crew filming on cine lenses.

Potential budget range from $30,000 – $40,000

We shot this commercial in LA, it was a very fun shoot, the spot also went viral. filmed with multiple cameras to catch all of the action.

Potential budget range from $30,000 – $40,000

We filmed scenes of this commercial in different cities across the US, we used several HD cameras to capture raw emotions from the unsuspecting participants.

Potential budget range from $40,000 – $50,000

We filmed this commercial in several cities, some cities that we filmed in didn’t make the final cut, we shot this on Canon cameras, each of our crews had to follow specific instructions to get the right shot. We needed to secure permits for many of the locations, and coordinate seamlessly with our teams across the globe to secure the right look and feel for the client.

Potential budget range from $50,000 – $60,000

This commercial was filmed at several locations in FL, including a full casting, with several actors, craft service, catering, HMU, wardrobe, location scouting, art department, and several pre production meetings. Filmed by a full 15 person production crew shooting on an Arri Alexa camera, and a fisher dolly.

Potential budget range from $70,000 – $90,000

This commercial was actually filmed in Chicago, as it was a series of spots produced. a shot of the Brooklyn bridge was inserted for an NY feel, we were tasked with providing a full crew, and coordinating all logistica to assure this project went off without a hitch. This commercial was filmed in full HD.

2 Responses to How much does it cost to produce a commercial

  1. Jeremy

    Interested in production of a 30-60 second commercial for my company.

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