5 Qualities of the Top TV Commercial Production Companies

Marketing experts know the value of a well-produced commercial, and so do businesses and brands who have experienced the ROI of a well-produced ad. If commercials weren’t well-worth their investment, the U.S. wouldn’t spend more than $70B annually on producing television ads. Top TV commercial production companies know the power of a great commercial and what it takes to produce advertisements that inspire action.

Some of the best TV commercial production crews possess similar or shared traits with one another. For example, a top TV commercial production company may be widely known as a storyteller, inspirational leader, or engagement expert–this is because these are some of the qualities held by the top TV commercial production companies.

1. Storytelling Geniuses

If you think that a great commercial is the result of a well-planned call-to-action, you’re wrong! There’s more to producing commercials that convert viewers into customers. The best TV commercial production companies realize the importance of delivering a great story. That’s why they employ storytelling geniuses to produce scripts that connect with niche audiences.

2. Memory Makers

Think back to a commercial that sparked your attention and stuck with you–like the Geico Gecko that consistently touts “Save 15% or more on car insurance.” Some of the best TV commercial production companies recognize the importance of producing commercials that spark memories among the audience to produce a connection.

3. Emotional Experience Experts

The brain naturally prioritizes emotional experiences. The top TV commercial production companies know this and that’s why, whether it’s good or bad, a great production company is going to focus on delivering commercial content that builds an emotional connection with the consumer audience to drive behavioral change.

4. Inspiring Influencers

Ever seen how an Instagram influencer has the power to literally say one or two sentences about a product or service to promote it and voila, millions of people agree? The top TV commercial production companies realize how powerful inspiring influencers can be–just like influencers on Instagram can boost consumer trust or change behaviors, so too can using this inspirational influencer encourage behaviors from a television audience too.

5. Connection Crafters

The top TV commercial production companies are always thinking about connections and the emotions of the audience when they are producing commercials for a client or brand. Creating a strong, emotional connection that boosts the feelings of the viewer and encourages ad stickiness is important to professional commercial production. Great producers craft great connections between brands, and the viewers watching their ads.

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