Tips on Choosing the Right Video Production Companies in Columbia, SC
Video production is a growing trend in media and marketing that many businesses are largely focused on as a result of widespread increases in internet traffic trends and various other increases in the perceived value of video content. With consumers actively engaging in video and with known statistics that tout as much as 90% of what we see and hear being recalled versus less than 20% of what we read, few businesses question the importance of video but rather they question how to choose the right video production companies in Columbia, South Carolina to hire for their own film crews.
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At Beverly Boy Productions, hiring the best video production companies in Columbia, SC is less about whether or not it’s important and more about how urgent it is to hire and start producing content that’s right for the brand. These tips on choosing video production companies in Columbia will help you and your team do what’s right for your business! For additional information, call 888-462-7808.
1. Prepare Your Own Video Marketing Plan & Define Video Production Needs
Before you hire video production companies in Columbia you’re going to need a plan. Knowing what type of content you’ll create, how frequently you’ll produce video content, and who your target audience is are just a few of the big tasks that will come up when you first start thinking about video production for your business. Think about:
– What kind of videos you’ll create?
– What style of content your audience will enjoy?
– How many videos you’ll create?
– What the purpose of your video content is?
Knowing these key details will help you to produce a list of the right video production companies in Columbia that are most appropriate for your business.
2. Consult Google, Yelp!, Social Media & Other Directors
Armed with a plan, it’s time to dive into the various types of video production projects you intend to create and the next steps that are required to accomplish this task. You’re going to need a list of video production companies in Columbia that have the skills and background that apply most specifically to your project in order to begin sorting through the competition and coming up with a plan.
Check Google, Yelp! And social media as well as various other internet directories to find a list of local video production companies in Columbia that are capable of producing the type of content you want.
3. Review Portfolio & Skills
Armed with your list of video production companies in Columbia, SC it’s time to start the real research. Check the portfolio and demo work of each of the companies on your list. Do you like what you see? Could you see this work being part of your own business? Do you like their style, tone and quality>
Make a list of the companies that satisfy you most and mark off those that you’re least interested in. Then, analyze the skills of each company. Do they align with skills required to produce the type of videos that you need? If so, make a list of companies that you’ll follow up further with at this point.
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4. Follow Up Interviews
During the follow-up interviews it’s time for you to get down to the real nitty gritty and more yourself closer to choosing the right video production companies in Columbia, SC to work with. Schedule a phone call or face-to-face interview in which you can meet the production teams and further discuss your project in greater detail.
Ask each of the video production companies in Columbia that you interview about their production style and skills. Discuss your project with them. Do they seem interested? Do they have their own ideas about the project? Do you like their ideas?
All of this is important! If you don’t feel comfortable with the communication, you’ll probably struggle to work together later on!
5. Ask for Quotes
Written quotes or project proposals will allow you the chance to review and determine the most appropriate video production companies in Columbia, SC for your brand to work with. Take your time, and review all of your notes. The proposal should not be the final deciding factor! Keep the professional quality, skills, and past experience as well as the communication in mind as you finally choose the most appropriate video production companies in Columbia, SC for you and your crew to work with!