Tips for Creating the Best Investor Pitch Videos

As a business owner, producing an investor pitch video that you can present to prospective investors is incredibly important. It could be the difference between whether or not you’re able to raise substantial funding for your campaign. If you were to watch a series of the best investor pitch videos, you would likely notice some common denominators. They’re engaging, upbeat, tell a story, and use visuals to support every word.

If you’re thinking about creating a pitch video or presentation that you can deliver to investors, you’re going to want to pay close attention to how you approach the presentation and to what you include in the video. The best investor pitch videos almost always utilize a storytelling tactic and visual messaging to capture the attention of the audience and compel them to support the brand.

Follow these tips for creating the best investor pitch videos for your business or brand.

1. Stand Out and Be Different

It’s not only okay to be unique when you’re pitching to investors, it actually pays to stand out and to be different. Shark Tank investor Robert Herjavec states, “you need to engage us. It’s your job to make us listen. We want to learn from you and be inspired by your pitch. Capture our attention, stand out, be different!” 

One of the easiest things you can do when pitching to investors is be yourself and hopefully that’s enough to stand out and showcase what’s so great about your business idea! Most importantly, when producing your investor pitch video, make sure that you’re not copying what someone else has done! You need to stand out, you need to be unique, you must be different!

2. Create a Strong First Impression 

The first impression is everything in your pitch! The best investor pitch videos not only create a strong first impression, but they do so in the first 10 seconds or less! Within the first 10 seconds, your audience should already have a feel for who you are, what you do, and why your brand is important. 

This is a lot of information to relay in a very little time. To achieve all of this, and to connect emotionally with an audience in 10 seconds, you’re going to need to pull out all of your trick cards. You should be telling a story that touches the emotions of the audience, you should be using visual footage to backup what you say, and you should have background music and narration that further supports your pitch.

3. Use a Mutli-Camera Setup 

The best investor pitch videos utilize a multi-camera setup that allows for the pitching of information from various angles and viewpoints. Not only that, but b-roll is incredibly important too! You want to have a mix of footage, including your own presentation on camera, as well as the presentation of graphs or other visuals as well as a mix of animations and product visuals paired with live-action b-roll to support your story. Anything less is bound to leave your audience less than excited!

4. Don’t Forget to Include the Important Details

What’s important may vary from one investor to another, but most will agree that there are certain elements that are simply a must! For instance, most of the time investor pitch videos are going to include the following details:

• An overview of your company.
• Insight into the problem that you’re solving.
• How your solution came about.
• Who your solution is for.
• What your marketing plan or business model is.
• How much money you’re asking for and how you will use it.

These are the minimum essential details. Other important details that you might consider including will be based largely on your own pitch itself.

5. Stay Within Your Lane

The best investor pitch videos focus on the pitch and tend not to stray too far into other topics or elements that are unnecessary to discuss or that do not directly relate to the pitch process. The best way that you can target your audience and make a great impression is to stay within your lane! Don’t go off topic and make sure that you are fulfilling any upfront questions that an investor might have in regards to your project or pitch.

As a good rule, you want to thoroughly research your audience upfront so that you can be sure to have the details you need to target your pitch to them. This will help you figure out how to speak to their emotions and connect on a level that is most appropriate. 

6. Keep it Short & Tightly Focused

Some of the best investor pitch videos are also the shortest! It should go without saying, but if you can deliver your entire pitch in a minute, don’t spend 5 minutes on it! Most of the time, 3 minutes is the ideal length for investor pitch videos, and anything longer runs the risk of losing your investor’s interest. 

While there are instances in which pitch videos run a bit longer than 3 minutes and are still successful, in fact some are even super long and they still find success, the majority of the time this is not the case! If you’re truly interested in producing the best investor pitch videos, you’re going to want to focus on using your visuals to support your story, keeping the narration and overall pitch time condensed, and staying tightly focused. And you’re going to want to keep your video under 5 minutes!