Producing a Successful Business Pitch Video

Producing a business pitch video that will win the acceptance of the audience and generate support for your startup idea can be particularly challenging.  Even the best business ideas can quickly fall flat if the entrepreneur doesn’t pitch the concept the right way. In fact, even a great pitch, might not seem so great to certain audiences potentially derailing the success of the pitch from the start. That’s why, producing a successful business pitch video is something to carefully plan out, with consideration for the audience and the goals in mind.

Perfecting the pitch, and ensuring that the proper pitch has taken place for the right audience, is key. At Beverly Boy Productions, we specialize in the creation of business pitch video content that not only gains the support of investors but which leads startups to achieving their goals. Before you even think about producing a business pitch video, make sure you’re following these tips.

1. Know Your Audience 

It cannot be stressed enough, your audience is everything! Launching a new product, introducing a new service, building a new business requires very personal understanding of the audience you’ll be targeting with your business or brand. The same is true when it comes to producing a successful business pitch video.

Great business pitch videos are those that target a very specific entrepreneurial investor. You should be very familiar with your target investor, and every word, phrase, visual, and audible bit of your pitch video should appeal to that particular audience. Don’t even attempt to appeal to everyone! Figure out who your ideal investor is, who is most likely to support your business venture idea, and create content that speaks volumes to them!

2. Demonstrate the Value Provided by the Business

The purpose of a business video pitch is to pitch the idea for a new business to potential prospects that are willing to invest in or otherwise support your concept. But what is it that makes your business important? You need to demonstrate the value that will be provided by your business. This is your chance to answer the following questions about your concept:

• Who will you help?
• How will you help them?
• Why do they need your help?
• Why should they choose you over someone else?
• Why does this business not already exist?

Remember, your business should be so pivotal, and important, that investors will see the value as soon as you introduce your audience, their key pain points, and how your business works. If you’re not achieving these goals, you’re missing the point somewhere.

3. Detail your Expertise

This is your chance to explain to prospective investors why you are the best person to start this business. Your expertise, doesn’t necessarily have to be education or a particular background in business even, but you need to be an expert on the solution that you provide to a particular pain point that your consumer audience struggles with. Most of the time, this comes from your own experience, of having dealt with similar pain points of your own in the past. 

Producing a successful business pitch video that communicates your dream business to investors requires you to go beyond detailing the importance of the business, to also explain the importance of YOU being the one behind the business. What is it that makes YOU, the right person to start the business and why? What makes you qualified to provide a solution to your target audience? Not only does detailing your expertise help investors see the potential value of supporting you, it can also help you to build trust in your brand!

4. Be Clear with the Pitch Proposal

Delivering a clear and concise pitch proposal is important. Your business pitch video should leave your investor audience walking away with a solid understanding of what your business is, who your target consumer audience is, what the potential value of the business could be, and why you need investor support. If you’re very clear, with your pitch proposal and the details surrounding your needs, your investor will be more compelled to support you without question.

Be very clear about the business idea that you have:

• What is the industry?
• How does your business fit in?
• What is the projected revenue?
• What’s in it for the investor?

A clear pitch proposal is definitely an important part of the overall process.

5. Stay Focused on the Goal

You go into the production of a business pitch video with a particular goal in mind, usually to raise funds or to otherwise get investor support for a business startup or idea. Staying focused on your goal can help you to further connect with your audience and answer questions that they might have ahead of them even asking. Whether you’re asking for support to start a business or to improve your current business, staying focused on the goal when creating a business pitch video is really important.

Your investor should know what your goal is for fundraising, and they should know how you intend to spend any funds received if they choose to support your business idea. Including these details in your business pitch video will further help investors in their decision making process as they ponder whether or not to support you or your entrepreneurial ideas. 

Need help producing a business pitch video that will connect with investors and help you reach your funding goals? Give Beverly Boy Productions a call!